Tags: mobile*

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  1. A growing amount of companies are starting to realise that by attuning to their customer’s needs, they can grasp more opportunities for their own gain. One of these opportunities is the demand for mobile access to information regarding your company, be it regular company details or entire webshops.
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  2. Mobile devices are rapidly turning into personal assistants that no longer just help users with their contact lists and to navigate traffic. They now recommend restaurants, shops, events and, of course, good deals.
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  3. As more passengers travel with mobile devices, airline apps have taken off. Yet many airlines still have some distance to go before their app experience truly soars.

    Today, 98 percent of all airline passengers carry at least one device and 70 percent carry two or more devices when they travel, according to SITA’s Passenger IT Trends Survey 2017. Given how attached travelers are to their devices, airline enterprises should be innovating with mobile apps.
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  4. We are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.
    Tags: , , , , , by eringilliam (2018-04-12)
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  5. Customer experience has supplanted content marketing and mobile marketing as the secret of e-business success for entrepreneurs.

    User experience is important from an SEO perspective as well – websites where users don’t spend more than 10 seconds, because of messed up user experience designs, fail to sustain their rankings. What’s more, a Walker study predicts that customer experience will be more important than price as well as product by 2020.

    The big question, then, is – how should businesses make use of this insight and grow more than their competitors? The answer – by focusing on customer experience on mobile. Though businesses need to deliver robust customer experiences across channels, mobile is where the leverage lies.
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  6. A trio of industry experts who will be adding their voices to the upcoming CAFA Fashion & Retail Forum explain how artificial intelligence, the mobile marketplace and experiential shopping are poised to revolutionize the way we consume
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  7. More than ever before, customer experience is now defined by digital interactions, with the majority of consumers now relying on email, SMS, web chat and social media to communicate. Research has shown that customers now use three or more channels when reaching out for customer support, meaning that if your organisation fails to offer these services, they risk losing out on vital business. This white paper outlines seven steps to help your organisation create a successful digital customer experience.
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  8. Amazon, Williams-Sonoma and Kohl’s are the top three brands in ForeSee’s annual Retail Customer Experience (CX) Rankings, which are based on survey data from over 40,000 shoppers across their store, Web, and mobile experiences.

    The report also examines the success of retailers by individual channel — store, Web, and mobile (See chart). Amazon, Costco, Kohl’s, and Nordstrom each took a top spot in two out of three channels, while Tractor Supply ranked No. 1 in Web.
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  9. Being mobile centric, offering alternative payment options such as the ability to pay later and enabling one-click repeat purchase are all key to winning over online Christmas shoppers.

    So says new research by payments provider Klarna, which harvests the views of more than 2,000 consumers to reveal that shoppers are so stressed out in the extended run up to Christmas that they’re overwhelmed when the day itself arrives.
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  10. Consumers have definitely benefitted from the disruptions created by web based real estate tech. But, realtors have seen their jobs become more and more difficult every year. If there were as many real estate transactions as there were 20 years ago, the increased volume in showings alone, generated by these web-based-services, would be meaningful. But, real estate transactions have continued to increase as employees and job seekers have had to become more mobile and interest rates have stayed at historic lows. This has led to increase complexity for realtors, many of whom now get hundreds of emails every day.
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.