Customer experience has supplanted content marketing and mobile marketing as the secret of e-business success for entrepreneurs.
User experience is important from an SEO perspective as well websites where users dont spend more than 10 seconds, because of messed up user experience designs, fail to sustain their rankings. Whats more, a Walker study predicts that customer experience will be more important than price as well as product by 2020.
The big question, then, is how should businesses make use of this insight and grow more than their competitors? The answer by focusing on customer experience on mobile. Though businesses need to deliver robust customer experiences across channels, mobile is where the leverage lies.
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