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  1. Have you ever wondered this: what is the best way to plan and map out the layout and structure of a website or mobile app? Or how you should go about showing, explaining and proving to people that your ideas and/or concept will work before you start working on the prototype? If you do it verbally or in writing, you leave a lot of things to people’s imagination and there’s bound to be misunderstanding. The answer is to use wireframing tools to make wireframes.
    https://mopinion.com/top-20-design-wireframing-tools-an-overview/
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  2. Here’s the unfortunate truth: in today’s business climate, odds are your customer experience (CX) just isn’t cutting it. It’s understandable. Customer expectations and new digital capabilities are evolving so fast it feels like only the Googles and Amazons of the world can keep pace. In a 2018 survey my company, West Monroe Partners, did with the Customer Experience Professionals Association (CXPA), 61% of respondents said their company’s ability to quickly adapt is a top strategic priority — yet only 17% thought efforts to do so were currently mature.
    https://www.cmswire.com/customer-experience/how-to-set-your-brand-apart-through-customer-experience/
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  3. I recently took my car in for servicing and got it back the same day. But after less than an hour, the problem reappeared. I took the car back, and after some delay, the issue was resolved. While I was collecting the vehicle the service associate informed me I would be receiving a survey, and asked if I would kindly give him a 9 or 10.

    After sharing my story with friends, I realized that my experience was no exception, which prompted us to launch our own survey on the premium and luxury automotive segment. We found that the customer experience (CX) with most brands was poor, yet most of them were boasting about their high customer satisfaction rates. This inevitably led to the conclusion that CX measurement is flawed.
    https://www.forbes.com/sites/forbesagencycouncil/2019/04/30/customer-experience-cx-programs-past-present-and-future/#103083671b26/
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  4. Digital asset management (DAM) is critical in this digital age. So critical – in fact – that it is now officially part of the martech conversation. As more and more companies are growing, scaling and becoming more digitised, their digital assets — videos, audios, images, documents, and creative files — are also multiplying. And there’s no better way to manage these digital assets than utilising DAM software.
    https://mopinion.com/digital-asset-management-dam-software/
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  5. User feedback software has been our preferred method for collecting customer feedback to bring our A/B testing to the next level. A/B Testing is a fundamental necessity to figure out how your customer responds to different sets of web pages and user interfaces. While the precise data and conversion information of an A/B test are incredibly valuable, we have found that combining them with direct user feedback can give even more insight for future tests you may have been unable to recognize without the user feedback. Determining and tweaking your design based on the user feedback data you receive is a fundamental step in any conversion rate optimization campaign.
    https://mopinion.com/user-feedback-lessons-learned-from-digital-agency/
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  6. Most customers look at online reviews before they buy these days. Positive reviews are good for you. Negative reviews, not so good. Fake reviews, downright illegal.

    Clearly you want honest, positive reviews and even some negative reviews that can help you improve. We’ll get to how to manage those reviews in a bit.
    http://www.customerexperienceinsight.com/online-reviews-the-good-bad-and-illegal/
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  7. The online customer journey consists of more than just service, conversions and returning customers. And this complexity is precisely why listening to the Voice of the Customer (VoC) is one of the most important indicators for finding out how customers experience your online services. The Voice of the Customer is a research technique that maps out the detailed wishes and needs of your customers. In other words, it is listening to what your customers have to say about a product or service. And while capturing the VoC using customer feedback across various touchpoints along the customer journey is ideal, it isn’t always a straightforward process. For example, how do you gather good feedback without disturbing the customer journey and better yet, how can you obtain relevant insights from such large amounts of data?

    This article will explain how you can start putting the VoC first by effectively collecting, analyzing and acting on your user feedback.
    https://caveni.com/putting-the-voice-of-the-customer-first/
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  8. Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
    https://mopinion.com/magento-user-feedback-extensions/
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  9. We hope you enjoyed our first onboarding webinar: Form Building & Deployments. Next up in the series is our webinar on Reporting & Dashboard Configuration, a critical phase in any online feedback programme as this leads to the discovery of truly meaningful insights.
    https://mopinion.com/mopinion-academy-onboarding-webinar-phase-2/
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  10. Tie in your customer insights and make your projects a success. Mopinion has just launched a new integration with collaboration and work management software Asana. This new and improved integration – facilitated using Mopinion webhooks – allows users to push user feedback to their Asana boards and tasks without ever having to leave the Asana app!
    https://mopinion.com/mopinion-integration-with-asana/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.