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  1. Spokeo is an online people intelligence service that helps you search, connect, and know who you are dealing with. Spokeo is used to find old friends, identify unknown callers, or research prospective dates. Professionals also use it to find new customers or to prevent fraud. The services organises over 12 billion records from thousands of US-based, publicly available data sources into easy-to-understand reports that include available contact info, location history, photos, social media accounts, family members, court records, work information, and much more. This organisation firmly believes that, ‘knowledge is a quick search away’.
    https://mopinion.com/spokeo-selects-mopinion-as-its-voc-solution/
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  2. It’s time for our September Employee in the Spotlight! Last month we interviewed one of our newest colleagues Haris from the development team. This month, we’re switching gears and would like to introduce you to our Office Manager, Tessa Goudswaard.
    https://mopinion.com/employee-in-the-spotlight-tessa-goudswaard/
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  3. Luckily, this transition to a more digital way of working has – in return – given financial institutions the opportunity to get even closer to their customers than ever. The question is, what do these customer journeys look like and how can digital feedback play into the process of enhancing them?

    This article will analyse what the online customer journey within the financial industry looks like, and how organisations within this industry can leverage digital feedback to optimise various stages within the journey.
    https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
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  4. I think we can all agree that digital marketing has become this complex web of moving parts… Today’s digital marketers are juggling multiple social media accounts, growing subscriber lists and email campaigns, content creation and management, user behaviour tracking and mobile marketing efforts. And it doesn’t stop there…
    https://mopinion.com/digital-marketing-automation-tools-an-overview/
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  5. More and more organisations are adopting a digital strategy. And as a result, the demand for digital solutions, and in particular, user feedback software has increased dramatically. To meet this growth, Mopinion has hired four new recruits that will join the Development, Customer Success and Sales teams!
    https://mopinion.com/mopinion-welcomes-several-new-recruits-to-meet-growth/
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  6. Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies that achieved this ROI were using what are called email marketing services. Email marketing services are tools that help business owners and marketers create, send, test, optimise, track and report on the performance of their email marketing campaigns.
    https://mopinion.com/best-email-marketing-services-for-small-businesses-smb/
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  7. The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry ecosystem, but also meet the rising expectations of their research-savvy and technologically inclined customer base.
    In this article, we will analyse the current state of the financial industry as well as summarise 5 best practices for Financial Companies entering into the ‘Digital Age’ .
    https://mopinion.com/best-practices-for-financial-companies-entering-the-digital-age/
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  8. Every day, customers contact Air France and KLM to find answers to their flight related questions. Customer service agents are located all around the world, in order to support them at any moment.
    https://mopinion.com/air-france-klm-improves-its-internal-knowledge-system-with-mopinion/
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  9. It’s time for our monthly Employee in the Spotlight again! Last month we interviewed our veteran colleague Anwar from the development team. In keeping with this theme, this month we’d like to introduce a colleague that probably isn’t necessarily accustomed to being in the limelight, given his position as a back-end (and behind-the-scenes) developer at Mopinion. This month we’d like you to meet our colleague Haris Argyis.
    https://mopinion.com/employee-in-the-spotlight-haris-argyris/
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  10. Building a mobile app is only have the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…
    https://mopinion.com/mobile-app-analytics-tools/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.