tjeerdtraats: data*

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  1. When I think of a hospital I think of fear and bad vibes. Patients are afraid of staff, and staff are scared of being sued. We think of aloof doctors and under-appreciated administration. Vulnerable patients are abrasively stuffed into a system that doesn't want them there.

    The hospital that morphs itself into a luxury hotel, now that's something to think about. It all comes down to innovation and customer experience.

    Here are 10 examples of customer experience innovation that transform the hospital to be more like a luxury hotel.
    https://www.forbes.com/sites/blakemorgan/2018/08/21/10-examples-of-customer-experience-innovation-in-healthcare/#70466e5171ec/
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  2. Kris McKenzie Senior Vice President and General Manager for EMEA at Calabrio explains to Information Age how having access to data and effectively utilising it to drive strategic business initiatives and deliver a stellar customer experience are two different things.
    http://www.information-age.com/data-business-initiatives-customer-experience-123472182/
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  3. Listen to Commercial & Operations Director, Group Enterprise at Vodafone Gary Adey, on the Modern Customer Podcast.

    In a world where many customers just feel like dollar signs or voices on the phone, one of the largest telecommunications companies in the world promises its customers they will be able to see the whites of its employees’ eyes. No matter the issue, there will always be someone there so closely involved in the situation that customers will know who they are and feel their presence.
    https://www.forbes.com/sites/blakemorgan/2018/05/03/the-critical-role-of-operations-in-customer-experience/#808341266983/
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  4. Widespread digital disruption has compelled companies in the home improvement category to think critically about their future and the competitive advantages that will propel them to success. Increasingly, that advantage is delivered through the customer experience.
    https://www.bizjournals.com/atlanta/news/2018/05/01/the-customer-experience-revolution-hits-home-with.html/
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  5. The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
    https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.