At Mopinion, we are committed to providing our customers with the data and security assurance they need to be confident in doing business with us. Obtaining compliance with the ISO 27001 standard perfectly validates this commitment to our customers, while simultaneously providing transparency around data security processes. That is why we are pleased to share that on June 18th 2020, Mopinion was awarded ISO 27001:2017 certification.
https://mopinion.com/mopinion-iso-27001-certification/
Companies are increasingly turning to data science to better understand how customers interact with their products and services. And with good reason. A 2018 survey sponsored by SAS, Accenture, and Intel found that 58 percent of responding business leaders said that using customer analytics significantly increased customer retention and loyalty, and nearly half associated analytics with significant revenue growth.
https://mopinion.com/what-is-a-customer-feedback-metric/https://insight.kellogg.northwestern.edu/article/to-improve-customer-experience-embrace-the-outliers-in-your-data/
This customer experience (CX) thing can be a bit confusing and you'd be forgiven for wondering whether the current state of affairs is due to data management, complacency or both.
It's one thing to say CX is everything to your company and quite another to actually deliver.
That's about the only solid conclusion you can garner from the spate of CX data points flying around as Adobe's big Summit conference concludes this week.
https://www.zdnet.com/article/customer-experience-cx-disconnects-is-it-the-data-or-the-complacency/
No product or brand can fulfill the needs and expectations of every person every time. Companies that try to please the masses usually underwhelm their true target audience and gain little in the exchange. Even if you manage to create an incredible experience in red, there will always be people who prefer blue.
Great customer experience (CX) does not exist in a vacuum. To design an experience that keeps people coming back, focus less on wowing the crowd and more on creating a plan that consistently delivers satisfying results.
https://www.inc.com/rhett-power/the-perfect-customer-experience-is-not-what-you-think.html/
Delivering an incredible customer experience is top of mind for every business today. Customers expect to be treated like celebrities by brands. They expect brands to know them, understand their preferences, and deliver relevant experiences. Experience has become the currency of brand loyalty and retention. More than half (55%) of companies surveyed by Gartner Research reported their digital ambition is to create a better customer experience.
Global businesses know they need to enable all lines of business to create holistic experiences, because differentiating only on price or product features is no longer a viable growth strategy. A 2018 Forrester Consulting study of global enterprises found that experience-driven businesses grow revenues 1.4x the rate of other companies and enjoy significantly higher customer retention rates.
https://www.cio.com/article/3374537/getting-ahead-with-customer-experience-data.html/
Improving customer experience means creating a more positive perception in the minds of customers in both how they are treated by your company, and the feelings that they have across their interactions with your organization. Every touchpoint contributes to the overall customer experience. Managing customer interactions is therefore critical for delivering an excellent customer experience.
The need to be proactive and manage customer interactions has never been greater, especially when you consider these four emerging trends: empowered consumers, new technology, increasing regulations and the explosion of data.
https://www.quadient.com/blog/how-do-you-improve-customer-experience-4-trends-impacting-your-cx-efforts/
When I think of a hospital I think of fear and bad vibes. Patients are afraid of staff, and staff are scared of being sued. We think of aloof doctors and under-appreciated administration. Vulnerable patients are abrasively stuffed into a system that doesn't want them there.
The hospital that morphs itself into a luxury hotel, now that's something to think about. It all comes down to innovation and customer experience.
Here are 10 examples of customer experience innovation that transform the hospital to be more like a luxury hotel.
https://www.forbes.com/sites/blakemorgan/2018/08/21/10-examples-of-customer-experience-innovation-in-healthcare/#70466e5171ec/
Kris McKenzie Senior Vice President and General Manager for EMEA at Calabrio explains to Information Age how having access to data and effectively utilising it to drive strategic business initiatives and deliver a stellar customer experience are two different things.
http://www.information-age.com/data-business-initiatives-customer-experience-123472182/
Listen to Commercial & Operations Director, Group Enterprise at Vodafone Gary Adey, on the Modern Customer Podcast.
In a world where many customers just feel like dollar signs or voices on the phone, one of the largest telecommunications companies in the world promises its customers they will be able to see the whites of its employees’ eyes. No matter the issue, there will always be someone there so closely involved in the situation that customers will know who they are and feel their presence.
https://www.forbes.com/sites/blakemorgan/2018/05/03/the-critical-role-of-operations-in-customer-experience/#808341266983/
Widespread digital disruption has compelled companies in the home improvement category to think critically about their future and the competitive advantages that will propel them to success. Increasingly, that advantage is delivered through the customer experience.
https://www.bizjournals.com/atlanta/news/2018/05/01/the-customer-experience-revolution-hits-home-with.html/
