The internet of things presents big opportunities for a number of industries, ranging from healthcare to beauty. This is largely due to growing innovation in tech, with IHS Market predicting that the number of connected devices worldwide will reach 125 billion by 2030.
https://www.econsultancy.com/blog/69988-how-the-internet-of-things-can-improve-customer-experience/
Widespread digital disruption has compelled companies in the home improvement category to think critically about their future and the competitive advantages that will propel them to success. Increasingly, that advantage is delivered through the customer experience.
https://www.bizjournals.com/atlanta/news/2018/05/01/the-customer-experience-revolution-hits-home-with.html/