Ninety-one per cent of retailers expect online revenue growth this year, and are focusing on personalisation, mobile and customer experience, according to a new report by SLI Systems.
The 2018 E-commerce Performance Indicators and Confidence (EPIC) report highlights focus areas for the year, areas of investment and analyses how mobile initiatives have been used since the year prior.
https://www.insideretail.com.au/news/most-retailers-expecting-online-revenue-growth-201808/
The life of an e-commerce manager can get a bit hectic with running reports, balancing resources, long hours at the office and marketing campaigns designed to hit the target with the right message.
Between balancing all of these responsibilities, it’s easy to forget about the most important step; the customer’s experience.
https://www.technative.io/customer-experience-optimization-the-online-customer-deserves-the-right-experience/
De Bijenkorf, a renowned retail brand within the Netherlands known for its premium and personal service in stores, has had an offline presence for almost 150 years. It sells products such as clothing, footwear, bedding, furniture, jewelry and much more. The Bijenkorf website is an extension of their offline presence which enables their brand to reach all of Holland and Belgium. De Bijenkorfs online vision is to offer an online shopping experience that matches its premium standard provided to customers in stores.
https://mopinion.com/customer-success-story-de-bijenkorf/
One of the biggest differences between the e-commerce customer experience and that of traditional, brick-and-mortar retail is that with e-commerce you don't just walk out of the store with your purchase, you must wait to have it delivered.
https://www.retailcustomerexperience.com/blogs/5-reasons-retailers-should-control-the-post-click-customer-experience/
Customer experience is the new frontier of business differentiation. Eighty-nine percent predicted that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service. A variety of factors influence a customers’ experience with a company, ranging from interactions with an in-store sales clerk, to reading an FAQ page to navigating a company’s website. We are currently seeing businesses invest heavily in customer experience, with Gartner reporting that businesses invested in customer experience more than any other area of marketing in 2014 and are expecting customer experience to lead innovation spending in 2015.
http://multichannelmerchant.com/blog/the-top-6-innovations-in-online-customer-experience/
The internet of things presents big opportunities for a number of industries, ranging from healthcare to beauty. This is largely due to growing innovation in tech, with IHS Market predicting that the number of connected devices worldwide will reach 125 billion by 2030.
https://www.econsultancy.com/blog/69988-how-the-internet-of-things-can-improve-customer-experience/
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