tjeerdtraats: user-feedback*

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  1. Mopinion released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process.
    https://mopinion.com/machine-learning-technology-for-advanced-feedback-categorisation/
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  2. De Bijenkorf, a renowned retail brand within the Netherlands known for its premium and personal service in stores, has had an offline presence for almost 150 years. It sells products such as clothing, footwear, bedding, furniture, jewelry and much more. The Bijenkorf website is an extension of their offline presence which enables their brand to reach all of Holland and Belgium. De Bijenkorfs online vision is to offer an online shopping experience that matches its premium standard provided to customers in stores.
    https://mopinion.com/customer-success-story-de-bijenkorf/
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  3. UX design is all about providing your users with the information they’re looking for, and doing so in the cleanest and most intuitive way possible. However, in order to do this successfully, UX designers must understand how their visitors experience the website or mobile app; a task which can get a little sticky if they don’t have the right tools in place. In fact, I can think of one tool in particular that may consider to be an extremely important currency when it comes to UX design. Let me introduce you to user feedback…
    https://mopinion.com/why-ux-designers-need-user-feedback/
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  4. A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, both are used to build a loyal customer base, and so on. But the truth is, they serve two very different purposes…
    https://mopinion.com/the-difference-between-online-user-feedback-and-online-reviews/
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  5. The success of your mobile app rests on multiple different factors; however, the most important factor is easily user experience (UX) design. Expectations for mobile interactions have grown, and as a result, UX design has become an essential part of the mobile app development process.
    http://customerthink.com/user-experience-best-practices-to-enhance-your-mobile-app-design/
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  6. Companies are interested in knowing how users experience and perceive their products. Quality of Experience (QoE) is a measurement that is used to assess the degree of delight or annoyance in experiencing a software product. To assess QoE, we have used a feedback tool integrated into a software product to ask users about their QoE ratings and to obtain information about their rationales for good or bad QoEs.
    https://link.springer.com/article/10.1007/s11219-017-9373-7/
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  7. Recently, a friend sent me a message about a website I run, suggesting that I add classifieds to the site. After thinking about it, I realized the integration of classifieds could be beneficial for myself and my users. Yet I had never considered it before! My site had no place to submit feedback and who knows what other great ideas I’ve missed from other people.
    http://www.uxbooth.com/articles/increasing-usability-with-user-feedback/
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  8. The biggest obstacle to knowing what customers really think about us? Fear.

    We fear they’ll tell us our product or service stinks, that we’re horrible people and we should never have set foot on earth.

    Yet most companies never hear that type of painful feedback. Our research finds that companies with strong word of mouth and customer devotion behave like high-performance athletes when it comes to focusing on customer feedback. In effect, they are feedback machines. Customer feedback drives their marketing strategies, product development and service expectations.
    https://www.peoplepulse.com/resources/useful-articles/customer-feedback/
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  9. Delivering strong customer experiences (CX) ties directly to your bottom line. According to a 2017 study by professional services company KPMG, customer experience leaders achieve higher revenue growth than customer experience laggards, with the top 25 CX leaders bringing in more than seven times that of CX laggards in one year alone.
    https://www.cmswire.com/customer-experience/5-customer-experience-trends-to-watch/
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  10. Jaakko Männistö, Founder and CEO of Feedbackly shares his experience building customer experience strategies for clients of Feedbackly, a customer experience management company he started in 2013.
    http://blog.cx-iq.com/5-reasons-why-you-should-invest-in-improving-customer-experience/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.