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  1. The future of customer experience is artificial intelligence. Artificial intelligence is popping up everywhere and changing how customers interact with brands. In fact, by 2025, an estimated 95% of customer interactions will be supported by AI technology.

    From chatbots to automation, artificial intelligence helps brands learn more about their customers to enhance personalization. Here are just a few of the ways brands are leveraging artificial intelligence and machine learning to make customer experiences better:
    https://www.forbes.com/sites/blakemorgan/2018/02/08/10-customer-experience-implementations-of-artificial-intelligence/#73cbf67c2721/
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  2. While good customer experience can build loyalty, not every effort to improve CX leads to success. Today, site guests expect like never before from your site as they think about the customer experience against the pioneers from various divisions like Amazon, Facebook, HubSpot or Uber. However, regularly there are normal defects in how websites are composed which implies they don’t meet the customer expectation and your communication goals.
    https://customerthink.com/10-customer-experience-mistakes-you-need-to-avoid-in-2018/
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  3. Customer experience is hard to measure with a KPI or a specific number, but it has an outsize impact on whether your customers are happy and loyal to your brand.

    That's why it's so important to be mindful of trends in the space so you can quickly adapt your strategy to the latest industry insights and create a beloved customer experience.
    https://blog.hubspot.com/service/customer-experience-trends/
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  4. Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online sales and email marketing.
    https://mopinion.com/10-data-analysis-and-dashboarding-tools/
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  5. Have you ever had a flight get cancelled for no reason? Landed in your destination but discovered your bags were at another airport? Have you been booked in the wrong hotel room?

    These are all common experiences in travel, and they can be frustrating for travelers.

    People love to travel for fun, work or adventure, but they are often faced with less-than-stellar experiences. What modern travelers really want are personalized experiences they can control. There is a big opportunity for innovation in travel, especially with new customer experience technology.
    https://www.forbes.com/sites/blakemorgan/2018/08/16/10-examples-of-customer-experience-innovation-for-travel/#6bcf81042805/
    Comments - Voting 0
  6. When I think of a hospital I think of fear and bad vibes. Patients are afraid of staff, and staff are scared of being sued. We think of aloof doctors and under-appreciated administration. Vulnerable patients are abrasively stuffed into a system that doesn't want them there.

    The hospital that morphs itself into a luxury hotel, now that's something to think about. It all comes down to innovation and customer experience.

    Here are 10 examples of customer experience innovation that transform the hospital to be more like a luxury hotel.
    https://www.forbes.com/sites/blakemorgan/2018/08/21/10-examples-of-customer-experience-innovation-in-healthcare/#70466e5171ec/
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  7. In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.
    https://mopinion.com/10-tools-with-in-app-web-notifications/
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  8. Whether you’re a brand new startup or you’re simply looking to boost your business, we’ve got a great set of resources that will help you move forward.

    In this blog, we will take a look at some of the most valuable and informative growth hacking guides out there. These materials touch on different elements ranging from the core fundamentals of growth hacking to various strategies and techniques used by successful startups in the recent past.
    https://mopinion.com/10-must-read-growth-hacking-guides/
    Tags: , , by eringilliam (2018-02-06)
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  9. While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of changing technology, but also working in a way that adapts to these changes. Is your organisation struggling to keep up? Then keep reading…
    https://mopinion.com/10-must-read-guides-to-digital-transformation/
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  10. There’s been a subtle shift in the way people spend over the last few years, and this looks set to continue in 2018; consumers are now spending more money on experiences over a quality of product and it is the experience of a brand or product, rather than the quality, which is building brand loyalty.

    This shows us that it’s no longer good enough to merely provide a fantastic product. The internet is making it much easier for consumers to ‘shop around’, and as a result, they are becoming much savvier about where they spend their money. That’s why it’s vital you give your customers no reason to look elsewhere by making every experience they have with you a good one.
    https://www.exchangeutility.co.uk/news/customer-experience/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.