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  1. While good customer experience can build loyalty, not every effort to improve CX leads to success. Today, site guests expect like never before from your site as they think about the customer experience against the pioneers from various divisions like Amazon, Facebook, HubSpot or Uber. However, regularly there are normal defects in how websites are composed which implies they don’t meet the customer expectation and your communication goals.
    https://customerthink.com/10-customer-experience-mistakes-you-need-to-avoid-in-2018/
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