tjeerdtraats

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  1. Have you ever had a flight get cancelled for no reason? Landed in your destination but discovered your bags were at another airport? Have you been booked in the wrong hotel room?

    These are all common experiences in travel, and they can be frustrating for travelers.

    People love to travel for fun, work or adventure, but they are often faced with less-than-stellar experiences. What modern travelers really want are personalized experiences they can control. There is a big opportunity for innovation in travel, especially with new customer experience technology.
    https://www.forbes.com/sites/blakemorgan/2018/08/16/10-examples-of-customer-experience-innovation-for-travel/#6bcf81042805/
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  2. When I think of a hospital I think of fear and bad vibes. Patients are afraid of staff, and staff are scared of being sued. We think of aloof doctors and under-appreciated administration. Vulnerable patients are abrasively stuffed into a system that doesn't want them there.

    The hospital that morphs itself into a luxury hotel, now that's something to think about. It all comes down to innovation and customer experience.

    Here are 10 examples of customer experience innovation that transform the hospital to be more like a luxury hotel.
    https://www.forbes.com/sites/blakemorgan/2018/08/21/10-examples-of-customer-experience-innovation-in-healthcare/#70466e5171ec/
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  3. Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.

    Here are my top 10 tips on how to better analyse feedback and use it to drive online sales...
    https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
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  4. As companies pour money into generating the seemingly elusive “word-of-mouth marketing,” it’s not just about celebrities and other influencers. Focusing on a great customer experience can result in fewer customers leaving a business and, perhaps more importantly, more customers advocating to their friends and families on a company's behalf.
    https://www.forbes.com/sites/dangingiss/2018/08/16/11-customer-experience-experts-heres-how-to-get-customers-talking-about-your-company/#2a5f4bf526a5/
    Tags: , , by tjeerdtraats (2018-08-17)
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  5. Augmented reality (AR) is offering the opportunity for marketing professionals to interact with their customers in a whole new way. It engages them and creates a completely new user experience that can enhance your product offering.
    https://thenextweb.com/contributors/2018/06/01/14-ways-augmented-reality-is-affecting-the-customer-experience/
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  6. Providing great customer service is a challenge for many businesses today.

    Companies like Amazon and Zappos have raised in the bar in terms of what customers expect, and there are an increasing number of tools and technologies that businesses people can use to improve their support.

    So, I asked 14 customer service and customer experience experts this question:

    What's the biggest customer service challenges today's companies are facing and how can they overcome it?

    Here's what they said...
    http://blog.sagecrm.com/detail.php?id=27782/14-experts-on-the-biggest-customer-service-challenges-faced-by-businesses-today/
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  7. Most executives talk about improving the customer experience—even of creating the quintessential customer experience—but too few walk the talk when it comes to developing and implementing strategies, policies, and training initiatives that can truly make a difference. Some exceptional firms are going all-out and competition dictates others will either catch up or fade away. Review these 2018 Customer Experience Trends for what’s fresh, viable, and essential to staying in the game.
    http://customerthink.com/2018-customer-experience-trends/
    Tags: , by tjeerdtraats (2017-12-04)
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  8. Today’s marketing environment is undeniably a busy one. In fact, it’s almost impossible nowadays for digital marketers to perform their tasks without the right tools at their side; tools that automate and simplify processes ensuring they get a good return on their marketing investment. This is essentially where having a marketing technology stack becomes fundamental to your success as an online company.

    So what is a marketing technology stack? Why do I need one? And which tools do I need to complete mine? Let’s take a look...
    https://mopinion.com/tools-for-your-2019-marketing-technology-stack/
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  9. The Customer Experience Professionals Association (CXPA) 2018 Insight Exchange offered CX experts and professionals of all kinds, various titles and comfort levels a few days to learn, connect and get inspired.
    http://customerthink.com/3-big-themes-from-the-most-dedicated-cx-experts-in-the-world/
    Tags: , , , by tjeerdtraats (2018-05-23)
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  10. In episode 21 of Experience This!, a customer experience podcast series, hosts and CX experts Joey Coleman and Dan Gingiss share best practices for creating a solid CX strategy. In this episode, Joey and Dan dive into the insights and tactics of Blake Morgan’s book “More Is More,” talk about why you should make your work harder for your business rather than your customers, and explore a unique customer experience campaign from a small art-house cinema in New York.
    https://smartercx.com/3-customer-relationship-management-tips-from-a-cx-book-report/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.