When you hear the term “intelligence”, some of the first things that leap to mind include super-secret governmental reconnaissance and AI (artificial intelligence) technology. Although CI (customer intelligence) seems like a completely different story, it bears a little bit of resemblance to the former, in a benign sense, and leverages the power of the latter as machine learning algorithms come into play.
CI meaning boils down to harvesting and analyzing information about customer behavior. It sheds light on the whys and wherefores regarding the events and trends in a company’s consumer ecosystem in order to provide the business with actionable insights for more effective CX strategies. Importantly, this concept isn’t only about collecting the relevant data, but it’s also about harnessing that information to understand the customer’s needs, introduce improvements, and derive better results.
https://smartercx.com/ci-meaning-insights-into-customer-intelligence/
According to McKinsey, 75% of online customers expect service within 5 minutes – and successfully delivering that requires an effective technology foundation. The right CX platform is a critical part of that foundation. On premise, off premise, in the cloud – there are so many different options companies face when building a CX stack. Let’s take a closer look at what on premise cloud is, how it can support your CX technologies, and the steps you can take to maximize its effectiveness.
https://smartercx.com/can-on-premise-cloud-improve-cx/
You’re overhauling your systems and looking for solutions to streamline how your business runs. Your goal is to make the jobs of your employees easier and find a way to wow your customers and improve their overall experience. You know you need a better quoting and proposal system, but you’re wondering, What is CPQ, and Is it right for me?
Think about the last time you went to the grocery store or out to eat at a restaurant. Did you quickly check your receipt before cashing out? Most likely — consumers want to feel confident they’re paying the correct amount when purchasing goods or services. You wouldn’t want to be overcharged, and you certainly wouldn’t want to leave the building without what you ordered. The same goes for your prospects and current customers. They want the process of purchasing from you to be streamlined, and most importantly, correct. It’s important they trust your sales team’s estimates, and they understand that if a mistake does occur, it can be fixed quickly and in real time.
https://smartercx.com/what-is-cpq-and-will-it-improve-cx/
Brexit is getting closer and with negotiations still in progress, all of us digital marketers are out there watching and waiting with bated breath…
In times of uncertainty or turmoil, markets have the capability of evolving much faster than most digital marketers can adapt. This gap between how you see the market and the reality of what’s happening in the market will become a major hurdle in the coming years for many marketers. In fact, experts are even calling Brexit a wake up call for everyone in the digital marketing industry. So the question is, is your digital team ready to re-strategise when push comes to shove?
https://mopinion.com/post-brexit-britain-where-will-that-leave-digital-marketing/
Today’s marketing environment is undeniably a busy one. In fact, it’s almost impossible nowadays for digital marketers to perform their tasks without the right tools at their side; tools that automate and simplify processes ensuring they get a good return on their marketing investment. This is essentially where having a marketing technology stack becomes fundamental to your success as an online company.
So what is a marketing technology stack? Why do I need one? And which tools do I need to complete mine? Let’s take a look...
https://mopinion.com/tools-for-your-2019-marketing-technology-stack/
Every successful company knows that customer experience (CX) is important and that developing and refining it to delight customers is a priority.
However, there’s often a debate about who should own the customer experience project. Should it be outsourced to a bunch of consultants or subject matter experts? Or should it be managed in-house by a cross-functional team?
https://techwireasia.com/2018/08/why-you-shouldnt-outsource-your-customer-experience/
The life of an e-commerce manager can get a bit hectic with running reports, balancing resources, long hours at the office and marketing campaigns designed to hit the target with the right message.
Between balancing all of these responsibilities, it’s easy to forget about the most important step; the customer’s experience.
https://www.technative.io/customer-experience-optimization-the-online-customer-deserves-the-right-experience/
All Aaron Dun wanted was to surf a website. There was only one problem: a chabot wouldn’t let him. It kept popping up during his web session, despite Dun’s multiple attempts to “X out" the chabot. Dun, a senior marketing executive in the Boston area, chronicled his web-travel chatbot woes in a popular LinkedIn post last month. “Please, please, PLEASE help your customers know when I have hit the little "x" to close the chat window, and you know, maybe help them WAIT awhile for me to decide I need help?!!” Dun wrote.
https://www.cmswire.com/customer-experience/chatbot-brakes/
Twenty years ago, digital agencies’ goal was simple – convince brands they needed a web presence to succeed. These were the dial-up modem days. The “you’ve-got-mail” days. “Digital marketing” was a loosely sketched idea and existed only in the form of a desktop website and keynote speeches at tradeshows.
https://www.martechadvisor.com/articles/customer-experience-2/whats-next-in-the-customer-experience-cx-realm/
The role of digital marketing for customer experience, in particular, has become key with online and bricks-and-mortar retailers alike. The digital approach is helping them implement new strategic technologies to win new and retain existing customers.
https://techfinancials.co.za/2018/08/20/high-speed-connectivity-at-the-forefront-of-the-retail-tech-evolution/
