Today’s marketing environment is undeniably a busy one. In fact, it’s almost impossible nowadays for digital marketers to perform their tasks without the right tools at their side; tools that automate and simplify processes ensuring they get a good return on their marketing investment. This is essentially where having a marketing technology stack becomes fundamental to your success as an online company.
So what is a marketing technology stack? Why do I need one? And which tools do I need to complete mine? Let’s take a look...
https://mopinion.com/tools-for-your-2019-marketing-technology-stack/
The fight for customer loyalty is fierce these days and with the ever increasing focus, many brands are taking a closer look at how they can compete to win the heart-share, mind-share, and of course, “purse-share” of their audiences. As they focus on elevating their customer experiences and finding their advantages in an ever more competitive marketplace, several businesses look to data—such as customer feedback—to help them in the battle of customer attraction, retention, and recommendation.
https://www.huffingtonpost.com/entry/4-ways-to-make-the-most-of-your-customer-experience_us_5953fdbbe4b0f078efd986ec/
Microsoft principal founder Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” That statement certainly made a lot of sense when the famous philanthropist and business magnate utter those words in the 90s. However, today, being on the internet is not enough to ensure the survival of your business.
http://customerthink.com/5-critical-components-of-information-technology-that-will-make-or-break-your-business/
Leading brands know that running a successful business is more than selling and making a profit; long-term success is defined by a brand’s ability to form a lasting connection with its customers. In addition, customers are increasingly looking to humanize the brands they do business with.
While blogs, newsletters, and traditional social media have been reliable tools for connecting with customers in the past, the prevalence and popularity of these tactics mean that brand leaders need to think one step ahead if they want to continue creating unique and personal customer experiences.
Looking for some inspiration for creating meaningful connections online? Here are 5 innovative ways to connect with customers digitally...
http://customerthink.com/5-innovative-ways-to-connect-with-customers-digitally/
There is no question about it, artificial intelligence is changing how customers interact with brands and develop through the buyer journey. For many customers interacting with AI has become the norm, whether they realise it or not.
As artificial intelligence continues to develop businesses are implementing it more across their digital marketing platforms.
https://www.kdrrecruitment.com/news-blog/view/465/ai-is-changing-the-customer-experience.aspx/
According to McKinsey, 75% of online customers expect service within 5 minutes – and successfully delivering that requires an effective technology foundation. The right CX platform is a critical part of that foundation. On premise, off premise, in the cloud – there are so many different options companies face when building a CX stack. Let’s take a closer look at what on premise cloud is, how it can support your CX technologies, and the steps you can take to maximize its effectiveness.
https://smartercx.com/can-on-premise-cloud-improve-cx/
When you hear the term “intelligence”, some of the first things that leap to mind include super-secret governmental reconnaissance and AI (artificial intelligence) technology. Although CI (customer intelligence) seems like a completely different story, it bears a little bit of resemblance to the former, in a benign sense, and leverages the power of the latter as machine learning algorithms come into play.
CI meaning boils down to harvesting and analyzing information about customer behavior. It sheds light on the whys and wherefores regarding the events and trends in a company’s consumer ecosystem in order to provide the business with actionable insights for more effective CX strategies. Importantly, this concept isn’t only about collecting the relevant data, but it’s also about harnessing that information to understand the customer’s needs, introduce improvements, and derive better results.
https://smartercx.com/ci-meaning-insights-into-customer-intelligence/
The life of an e-commerce manager can get a bit hectic with running reports, balancing resources, long hours at the office and marketing campaigns designed to hit the target with the right message.
Between balancing all of these responsibilities, it’s easy to forget about the most important step; the customer’s experience.
https://www.technative.io/customer-experience-optimization-the-online-customer-deserves-the-right-experience/
The role of digital marketing for customer experience, in particular, has become key with online and bricks-and-mortar retailers alike. The digital approach is helping them implement new strategic technologies to win new and retain existing customers.
https://techfinancials.co.za/2018/08/20/high-speed-connectivity-at-the-forefront-of-the-retail-tech-evolution/
Digital Asset Management (DAM) is fast becoming essential for retailers trying to align around the customer, according to a new Aprimo white paper, which argues DAM can strengthen and unify messaging.
“At the highest level, digital asset management lets brands create, manage and deliver engaging and personal experiences across channels,” the authors said.
https://which-50.com/digital-asset-management-can-deliver-customer-experiences/
