Digital asset management (DAM) is critical in this digital age. So critical – in fact – that it is now officially part of the martech conversation. As more and more companies are growing, scaling and becoming more digitised, their digital assets — videos, audios, images, documents, and creative files — are also multiplying. And there’s no better way to manage these digital assets than utilising DAM software.
https://mopinion.com/digital-asset-management-dam-software/
Digital Asset Management (DAM) is fast becoming essential for retailers trying to align around the customer, according to a new Aprimo white paper, which argues DAM can strengthen and unify messaging.
“At the highest level, digital asset management lets brands create, manage and deliver engaging and personal experiences across channels,” the authors said.
https://which-50.com/digital-asset-management-can-deliver-customer-experiences/
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