The West seems to have a rather fascinating obsession with the individual. We write our addresses starting with a person and expand out until we get to a world view, which makes little sense when you consider that anyone functionally using that address must read to the end to even know where to start. This is a pattern we see in many things — from the way we tell stories to the way we design infrastructure and services. So naturally, it's through this lens that brands often solve customer experience challenges.
http://forbes.com/sites/forbesagencycouncil/2019/12/06/what-western-brands-can-learn-from-china-about-customer-experience/#1ac6fe5d3044/
With all the focus on how AI, data, personalization and more can create a better customer experience, I thought it might be fun to go back to some basics and look at different ways we can connect and build better relationships with our customers. These are very tactical. Find one or two that you like and work them into your process. You’ll be surprised at how quickly the little things add up to increase your customer satisfaction, NPS scores and, more importantly, your bottom line.
http://forbes.com/sites/shephyken/2019/12/08/20-ways-to-create-an-amazing-customer-experience-in-2020/#73a5dbe04109/
STORIES of businesses leveraging technology to boost efficiency have prompted customers to develop higher expectations from the brands they engage with.
More than anything, customers expect a seamless journey and a personalized experience when they interact with a brand.
Identifying customers’ expectations and delivering on those expectations, is undoubtedly an integral part of business, especially now, in the digital age.
http://techwireasia.com/2019/12/cvs-directs-its-digital-journey-towards-elevating-customer-experience/
Banks face more competition than ever before to attract and retain new customers. A new era of online retail experiences means customers have elevated expectations traditional banks often fail to meet.
This wouldn’t be such an issue for banks if they didn’t also face increasing competition from non-traditional players in the financial services industry. These players focus on the customer experience, while banks fail to do so.
http://customerthink.com/how-to-improve-customer-experience-in-banking/
Engaged employees drive better business results. It’s been studied, the stats are in, and it’s just plain true. And it isn’t just true for front-line employees who interact directly with your customers. It’s true for every single employee in your organization, whether their work impacts customers directly or indirectly.
http://cio.com/article/3487683/employee-engagement-4-keys-to-delivering-exceptional-customer-experience.html/
Customer Experience is the crux of any business’s functioning. With the advent of technology, there are many new solutions to the age-old problems that are being easily resolved. Customer experience might have its importance in every industry on a varying level, but for luxury and travel brands, it is always the top priority.
http://martechseries.com/mts-insights/guest-authors/5-travel-and-luxury-brands-that-use-technology-for-customer-experience/
Year-end articles and blog posts about hot trends are popular. People enjoy reading speculative predictions, and writers are happy to collect the clicks earned by lofty and alarming statements about the pace and breadth of change. Since both writers and readers love them, the annual slew of CX predictions are arriving, and you can find plenty of posts and articles about the Customer Experience trends you “must be aware of” and “must get ready for” in 2020. But must you? Really?
http://which-50.com/three-things-to-know-about-2020-customer-experience-trends/
With the acknowledgment of the business impact that great customer experience (CX) can have, marketing leaders, are tasked with not just creating winning customer experiences, but also with creating teams with the skills needed to perform in this experience-driven economy. Creating that new customer-centric mindset and culture needs a lot of training, learning, unlearning and reskilling across the marketing team and in fact across the organization as a whole.
http://martechadvisor.com/articles/customer-experience-2/top-customer-experience-cx-conferences/
To help you meet shopper expectations this holiday season (and the next!), we’ve gathered a few tips that will ensure the delivery of a winning digital customer experience as well as keep your customers coming back to you year after year. Curious what they are?
http://mopinion.com/tips-digital-customer-experience-this-holiday-season/
Digital transformation and customer experience go hand in hand. These 100 statistics show the growth and importance of digital transformation, its impact on customer experience and digital challenges and opportunities for the future.
http://forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/#292960b83bf3/
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