tjeerdtraats

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  1. Fifty-five percent of consumers turn to Amazon first when looking for products online. Now that’s a sizeable number of your potential customers. It also means that on-site search influences offline sales as customers search, compare, gather, and evaluate information before making the final purchase. Ergo, it’s important that your brand is discoverable when customers are searching for your brand on-site. These are some of the things that brands should implement to boost sales on-site...
    https://yourstory.com/2018/07/boost-on-site-sales-ecommerce-platform/
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  2. A successful customer experience strategy is a result of the company’s culture. In other words, and I’ve said it many times before, what’s happening on the inside of the company is going to felt on the outside of the company by the customer.
    http://www.customerexperienceupdate.com/?open-article-id=8239971&article-title=for-a-successful-cx-you-must-have-a-successful-ex&blog-domain=hyken.com&blog-title=shephyken/
    Tags: , , , by tjeerdtraats (2018-05-18)
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  3. When you hear the term “intelligence”, some of the first things that leap to mind include super-secret governmental reconnaissance and AI (artificial intelligence) technology. Although CI (customer intelligence) seems like a completely different story, it bears a little bit of resemblance to the former, in a benign sense, and leverages the power of the latter as machine learning algorithms come into play.

    CI meaning boils down to harvesting and analyzing information about customer behavior. It sheds light on the whys and wherefores regarding the events and trends in a company’s consumer ecosystem in order to provide the business with actionable insights for more effective CX strategies. Importantly, this concept isn’t only about collecting the relevant data, but it’s also about harnessing that information to understand the customer’s needs, introduce improvements, and derive better results.
    https://smartercx.com/ci-meaning-insights-into-customer-intelligence/
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  4. Every successful company knows that customer experience (CX) is important and that developing and refining it to delight customers is a priority.

    However, there’s often a debate about who should own the customer experience project. Should it be outsourced to a bunch of consultants or subject matter experts? Or should it be managed in-house by a cross-functional team?
    https://techwireasia.com/2018/08/why-you-shouldnt-outsource-your-customer-experience/
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  5. Creating a structure for your app, however, can take a lot of time and energy, unless of course, you have the right tool in place. That is why many mobile developers start out with a mobile app wireframing or mockup tool. Mobile app wireframes can not only help save valuable time (and money!) but also help developers focus on the user experience.
    https://mopinion.com/mobile-app-wireframing-mockup-tools/
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  6. The first step in determining if you have some problems with your customer experience programs is admitting you may have a problem. According to Dimension Data’s 2017 Global Customer Experience (CX) Benchmarking Report (Registration required), 71 percent of organizations cited customer experience as a competitive differentiator but only 13 percent of brands rated their CX delivery a 9 out of 10 or better.
    https://www.cmswire.com/customer-experience/8-tips-for-conducting-customer-experience-audits/
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  7. Today’s marketing environment is undeniably a busy one. In fact, it’s almost impossible nowadays for digital marketers to perform their tasks without the right tools at their side; tools that automate and simplify processes ensuring they get a good return on their marketing investment. This is essentially where having a marketing technology stack becomes fundamental to your success as an online company.

    So what is a marketing technology stack? Why do I need one? And which tools do I need to complete mine? Let’s take a look...
    https://mopinion.com/tools-for-your-2019-marketing-technology-stack/
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  8. Uniting the leadership team in the purpose of delivering one-company experiences and connecting it to business growth occurs with my clients when we can simplify the “why” behind this work in a manner that they can stand behind and communicate as their own.
    http://www.customerexperienceupdate.com/customer-experience/?open-article-id=8211950&article-title=how-to-effectively-capture-the-power-of-customer-experience-roi&blog-domain=customerbliss.com&blog-title=customer-bliss/
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  9. In today’s omni-channel world, consumers shop using multiple devices, touchpoints, and channels, ultimately choosing their own preferred path to purchase.

    A typical digital journey today could start with a consumer researching a purchase on their smartphone, then continuing later on a laptop or tablet. They might visit your site after engaging with your search ad and ask your chatbot some initial questions. They might call your business a few days later after getting one of your emails and finalize their purchase in person at your closest brick-and-mortar location.
    https://www.business2community.com/customer-experience/4-ways-marketers-use-voice-analytics-to-create-frictionless-customer-experiences-02088381/
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  10. We’ve all had that customer-service moment where we’re stuck in an automated loop of chaos, and all we want is to connect with a real (and if it’s not asking too much, empathetic) human being to answer our question. The problem with engaging a digital brand or startup is that, oftentimes, customers don’t know who—or what—they are talking to.
    http://www.adweek.com/digital/maintaining-human-contact-throughout-a-digital-customer-experience/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.