With the acknowledgment of the business impact that great customer experience (CX) can have, marketing leaders, are tasked with not just creating winning customer experiences, but also with creating teams with the skills needed to perform in this experience-driven economy. Creating that new customer-centric mindset and culture needs a lot of training, learning, unlearning and reskilling across the marketing team and in fact across the organization as a whole.
http://martechadvisor.com/articles/customer-experience-2/top-customer-experience-cx-conferences/
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