tjeerdtraats

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  1. In today’s omni-channel world, consumers shop using multiple devices, touchpoints, and channels, ultimately choosing their own preferred path to purchase.

    A typical digital journey today could start with a consumer researching a purchase on their smartphone, then continuing later on a laptop or tablet. They might visit your site after engaging with your search ad and ask your chatbot some initial questions. They might call your business a few days later after getting one of your emails and finalize their purchase in person at your closest brick-and-mortar location.
    https://www.business2community.com/customer-experience/4-ways-marketers-use-voice-analytics-to-create-frictionless-customer-experiences-02088381/
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  2. NICE Satmetrix is a leading global provider of experience management software for organisations who realise the importance of CX in the drive for success. With their flagship product NICE Satmetrix NPX, the company delivers a complete, powerful customer experience management solution that allows brands to tap into several layers of client feedback and analytics information.
    https://www.uctoday.com/news/insights/talking-customer-experience-in-2018-with-nice-satmetrix/
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  3. Isn’t it remarkable how things we learn at one point in our life come back to us as welcome gifts later?

    Early in my career, I wrote a book about helping children develop humor skills (Humor, Play and Laughter – Stress-proofing life with your kids). I became a student on the topic because I wanted my children to learn how to constructively use humor to take themselves and the world around them less seriously. More importantly, I wanted them to develop an ability to manage frustration and diffuse conflict.
    http://customerthink.com/no-joke-the-role-of-humor-in-customer-experience/
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  4. Branding started out as a concept or a thought to build in a customer’s head. But, along with technological advancements, that has changed. We live in an age of social media and advanced technology where customer experience has turned into branding. So, it is no longer about building perception about customer’s mind. Almost every company has delved deep into the customer experience business.
    https://customer-experience-management.cioreview.com/news/why-customer-experience-management-is-the-future-of-marketing-nid-26717-cid-118.html/
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  5. It’s a universally acknowledged fact that technology has influenced every aspect of human life, specifically over the last few years.

    This stands unambiguously true for travel industry. Remember the time when a "things‐to‐pack" list used to be very extensive ‐ camera, film rolls, Walkman, copies of important documents, maps, dictionary, etc. All these things can be carried in one tiny device called smartphone now!
    https://www.phocuswire.com/Technology-and-customer-experience-analysis/
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  6. If you’ve been in business for any respectable amount of time, you know something really, really well: Your customers don’t care how your business operation is structured, or how complicated it is for you to deliver great support. They just crave an experience that gets their job done quick and fast. And they want it now.
    https://venturebeat.com/2018/06/29/the-holy-grail-of-the-perfect-customer-experience/
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  7. Almost every retailer out there will tell you they need to be more innovative, and that this is hard. Retail has long been an industry focused on buying low, selling high, and optimizing everything in between. Shifting to meet an expectation of providing content, services, experience, engagement and more – this is a big shift, and not easily accomplished. Some retailers – vertically integrated brands, or those with private label merchandise – might be good at product innovation, but that is a far cry from process innovation – and that is a large part of what retailers need right now, as they try to make the shift to be more relevant to consumers.
    https://www.forbes.com/sites/nikkibaird/2018/06/30/traditional-retailers-focus-on-customer-experience-at-the-expense-of-other-innovations/#1eb7a18f5832/
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  8. "When we engage with customers, we typically see a combination of technology-related, business, market and customer-driven challenges," says Deon Scheepers, senior manager, Strategic Business
    and Solutions Consulting: Africa, Genesys.
    https://www.itweb.co.za/content/WnpNgM2Ag3b7VrGd/
    Tags: , , by tjeerdtraats (2018-07-03)
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  9. Continually improving the customer experience and satisfaction with service support is a goal of every service desk. While there are many metrics that influence measures of customer satisfaction, the four service desk agent performance metrics discussed here are among those that have a great impact and should be monitored in real-time, as well as trends occurring over a period of time.
    https://www.business2community.com/customer-experience/4-service-desk-agent-performance-metrics-that-influence-the-customer-experience-02088402/
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  10. I'm struck by how little actual experience most businesses allow into their customer experiences–how ho-hum and transactional they’re willing to let life be for their customers. That this is true even now, in spite of the recent upswing of interest in our discipline (I'm a customer experience consultant) continues to surprise me.
    https://www.forbes.com/sites/micahsolomon/2018/07/01/turning-customer-experience-into-a-journey-not-a-transaction-a-visit-to-the-lab-at-rockwell-group/#617ca689134d/
    Tags: , , by tjeerdtraats (2018-07-03)
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.