Traditional Retailers Focus On Customer Experience At The Expense Of Other Innovations

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  1. Almost every retailer out there will tell you they need to be more innovative, and that this is hard. Retail has long been an industry focused on buying low, selling high, and optimizing everything in between. Shifting to meet an expectation of providing content, services, experience, engagement and more this is a big shift, and not easily accomplished. Some retailers vertically integrated brands, or those with private label merchandise might be good at product innovation, but that is a far cry from process innovation and that is a large part of what retailers need right now, as they try to make the shift to be more relevant to consumers.
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