At least once a week, I load up a hypothetical shopping cart from online retailers like Zara, ASOS, and Sephora, only to decide that I don't want to spend money on clothes or makeup I don't really need. So I abandon the cart and close the tab. According to new research by Market Inspector, I'm not the only one. Fifty-seven percent of internet users discard internet shopping carts because of indecisiveness.
How can companies fix that indecision? For starters, 31 percent of online shoppers report that they weren't able to get answers to simple questions from company websites. That's not a product issue; it's a customer service issue.
https://www.hospitalitynet.org/news/4087495.html/
As Internet of Things (IoT) devices infiltrate people's homes and offices, consumers increasingly look for IoT experiences that are monitored, personalized, improved, and updated with new features, according to a Thursday report from Forrester.
https://www.techrepublic.com/article/4-ways-iot-can-improve-the-customer-experience/
Admit it. Project Management (PM) is hard and those traditional methods we’re all too familiar with just aren’t cutting it anymore. Think about it: repeatedly updating spreadsheets, drowning in post-its and participating in weekly status update meetings doesn’t necessarily scream ‘efficiency’. This way of working only presents more complications as there is no real overview of the work being done. Thankfully, there is more than enough project management software out there that will help you face your ‘deadline demons’ and get your projects back on track.
https://mopinion.com/top-20-best-project-management-software-an-overview/
If marketers want to upgrade their customer experience, they will have to take a hard look at revamping their data analytics.
According to an Econsultancy and Adobe survey of client-side marketers worldwide, 65% of respondents said improving their data analysis is a very important factor in delivering a better customer experience. That was the most popular answer for the second year in a row, up from a 63% response rate in 2017.
https://www.emarketer.com/content/better-data-analysis-is-critical-to-improving-customer-experience/
Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded sessions collected from these tools, there are also concerns regarding the social and criminal impact of storing personal, privacy-sensitive data without the visitor knowing. Is it really smart to be using these tools?
https://mopinion.com/are-session-recording-tools-a-risk-to-internet-privacy/
Do you know where your customer data is?
If you’re like many marketers, your customer data is split across multiple systems and databases. In a Harvard Business Review survey, only 13% of executives had a unified view of their customer with a single source of customer intelligence to integrate the entire customer journey.
https://www.martechadvisor.com/articles/data/unifying-your-view-of-the-customer/
The good news is, more and more company leaders are starting to get that they need to focus on the customer experience; the bad news is, many – most – are still struggling with the concept, choosing instead to focus on sales, metrics, and maximizing shareholder value. The crazy thing is that they think that they are customer focused.
There’s this thing called the customer experience perception gap; it was uncovered by Bain back in 2005, and they referred to it as a “delivery gap.”
https://www.business2community.com/customer-experience/cx-perception-gap-02030787/
Digital Asset Management (DAM) is fast becoming essential for retailers trying to align around the customer, according to a new Aprimo white paper, which argues DAM can strengthen and unify messaging.
“At the highest level, digital asset management lets brands create, manage and deliver engaging and personal experiences across channels,” the authors said.
https://which-50.com/digital-asset-management-can-deliver-customer-experiences/
We often talk about B2B customers as if they are totally different from their B2C counterparts, but that simply isn’t the case. Yes, business purchases are usually made with more research and discussion, and they’re higher budget — but they’re still made by people. Those people go home every day and morph into regular consumers, which means their expectations for B2B customer experience are based heavily on their B2C activities.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/15/b2b-businesses-need-a-customer-experience-overhaul/#4de11bec2993/
Shopping Cart abandonment is indisputably the headache of the online retail industry and is causing retailers a lot of pain and frustration.
To tackle shopping cart abandonment efficiently merchants have to improve the browsing and the checkout experience for the customer, build trust, reassurance and to increase the perceived level of security. Here are 13 of the most effective techniques that will help you improve the performance of your shopping cart experience and highly increase your sales.
https://www.business2community.com/ecommerce/battle-shopping-cart-abandonment-13-proven-tactics-02026996/
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