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  1. A great many companies continue using market research institutes that collect data through extended surveys in order to evaluate their websites. Every quarter, a bulky power point presentation then puts forward the collected data and analyses mishaps and improvement actions.
    https://mopinion.com/without-real-time-insights-you-lose-customers/
    Comments - Voting 1
  2. Voice of the Customer helps financial sector regain trust and increase productivity
    https://mopinion.com/voice-of-the-customer-helps-financial-sector-regain-trust-and-increase-productivity/
    Comments - Voting 1
  3. Dutch-based Customer-feedback specialist now offers bespoke services to UK businesses with new London office.
    https://mopinion.com/mopinion-launches-uk-operations/
    Comments - Voting 1
  4. The Mopinion Exit Feedback Solution will reveal why visitors leave your website at crucial moments.
    https://mopinion.com/mopinion-launches-exit-feedback-solution/
    Comments - Voting 1
  5. Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently become a critical element in customer experience initiatives.
    https://mopinion.com/28-voice-of-the-customer-voc-tools-an-overview-comparison/
    Comments - Voting 1
  6. Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing channels however, email campaigns do offer up their fair share of challenges. Surprisingly, many of these challenges revolve around a lack of understanding and engagement with the target audience. It seems that with many campaign emails, communications are only outbound, leaving marketers with no real insight into how their email was received by their readers. This lack of insight into the performance an email campaign is precisely why it’s important to start collecting email campaign feedback.
    https://mopinion.com/how-to-collect-email-campaign-feedback/
    Comments - Voting 1
  7. Mopinion has just introduced a new way of displaying feedback forms on a client’s website. Instead of the regular modal or pop-up windows, forms can now slide in elegantly from the side or bottom of the screen.
    https://mopinion.com/mopinion-introduces-slide-in-feedback-forms/
    Comments - Voting 0
  8. Creating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers and developers as well as various other teams within the company. Well, at least that’s how it used to be done. Luckily, today there are various types of visual feedback tools on the market that enable web designers and developers to establish and optimise their websites.
    https://mopinion.com/how-to-use-visual-feedback-for-web-design/
    Comments - Voting 0
  9. Online consumers today want to be sure that they can trust your business before making any purchases; a demand that requires you to provide a high degree of transparency. And for many companies in the ecommerce industry, this vital need for transparency translates to the adoption of ecommerce rating and review tools.
    https://mopinion.com/ecommerce-rating-and-review-tools-an-overview/
    Comments - Voting 0
  10. What does your business want to achieve with online feedback? That is the first question you and your digital team will want to ‘chew on’ before initiating any kind of online feedback programme. Identifying goals is a good first step in setting up a powerful feedback strategy as your strategy must revolve around these goals.
    https://mopinion.com/5-types-of-online-feedback-form-questions/
    Comments - Voting 0

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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.