Have you ever looked at your web statistics and found that your bounce rates are really high but your conversion rates are really low? You know that this isn’t a good sign, but you have no idea why it’s happening or how to fix it. So what now? In this blog, we will take a closer look at some of the best User Experience (UX) tools.
https://mopinion.com/best-user-experience-ux-tools-overview/
There is no such thing as “today’s consumer” – and that is a great thing. The travel and hospitality industry, for instance, serves a wide range of customers looking for a tremendous variety of experiences at a range of price points for different travel purposes. They simply can’t be lumped together. The same is true of consumers generally. When businesses step away from this type of generalization, it allows for better focus on something more productive: individualization. What approaches and practices will help them best understand their customers and tailor their offerings to satisfy their unique needs and preferences?
https://chiefexecutive.net/keys-delivering-individualized-experience-customers/
Interesting interview with Maggie Chan Jones, the first woman global chief marketing officer of SAP. Here Steve Olenski talks to her about a lot of different topics ranging from CX, AI, all the challenges she's faced as CMO and what she's up to these days including her speaking at two diversity and inclusion events, Women Economic Forum and I Inspire, in New Delhi, India at the end of April.
https://www.forbes.com/sites/steveolenski/2018/03/19/should-cmos-lead-customer-experience-one-former-cmo-says-maybe/#4c14e6af5bff/
Artificial intelligence (AI) has already become an everyday part of our lives. We use it at work and at home - often without even realizing it. AI is evolving now in all industries especially in the banking sector, 2018 will showcase many projects and applications that are adopting AI to increase their performance and security in all terms.
http://www.bobsguide.com/guide/news/2018/Mar/19/using-ai-to-enhance-customer-experience/
Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially in terms of content marketing – which is considered a subset of inbound marketing. As a result, many content and inbound marketing tools have since been developed to make these strategies more efficient.
https://mopinion.com/top-27-content-and-inbound-marketing-tools/
Marketers in the UK are typically missing out on revenue and delivering an improved customer experience by not measuring the lifetime value of their customers, a new report has revealed.
https://www.warc.com/newsandopinion/news/uk_marketers_find_customer_lifetime_value_elusive/40197/
Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
While 80% of CEOs believe their company offers exceptional CX, just 8% of their customers agree. “Organisations need to differentiate on CX because 9 out of 10 customers are willing to pay significantly more for a better experience,” says Qualtrics CX subject matter expert and principal consultant Vicky Katsabaris. Qualtrics has identified five key trends businesses need to consider for their CX management programmes this year.
https://channellife.co.nz/story/5-major-cx-trends-expect-year-qualtrics/
After the holidays wind down and the resolutions start, retailers look back at the crucial time of year that falls between the cyber deals of Thanksgiving and the shopping sprees of December. The first few months of the year can see a dip in sales, but the winners in retail know to use this time to examine what can be improved over the next year to build a better user experience and increase sales without taking a hit outside the holiday months.
https://martechseries.com/mts-insights/guest-authors/digital-experience-data-reveals-customer-experience-isnt-just-holidays/
Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies.
https://mopinion.com/improve-inbound-marketing-online-feedback/
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