World Vision Australia’s first ever CMO discusses why it’s vitally important to bring the consumer customer experience to charity marketing.
https://www.cmo.com.au/article/634422/cmo-interview-why-cx-martech-vital-charity-growth/
According to PwC’s Experience is Everything: Here’s How To Get It Right survey, which explores consumer views on and expectations of customer experience (CX), the price premium for quality CX among consumers worldwide is real – and it adds up to a 16% on products and services.
Speed and efficiency (80%); knowledgeable and helpful employees (78%); and convenience (77%) universally matter most. These cornerstone CX elements are so highly valued that 52% of consumers would pay more for greater speed and efficiency; 43% would pay more for greater convenience; and 41% would pay more for knowledgeable and helpful employees.
https://www.rapidtvnews.com/2018032951495/customer-experience-matters-the-most-for-brand-loyalty.html#axzz5B9CxiQyo/
Interesting interview with Maggie Chan Jones, the first woman global chief marketing officer of SAP. Here Steve Olenski talks to her about a lot of different topics ranging from CX, AI, all the challenges she's faced as CMO and what she's up to these days including her speaking at two diversity and inclusion events, Women Economic Forum and I Inspire, in New Delhi, India at the end of April.
https://www.forbes.com/sites/steveolenski/2018/03/19/should-cmos-lead-customer-experience-one-former-cmo-says-maybe/#4c14e6af5bff/
Today’s interview is with Thom Gruhler, CEO & Founder of Fjuri, a marketing consultancy that is combining his CMO experience from Microsoft with world-class technology, data science, and the right analytics to help brands optimize their marketing performance and deliver more significant and consistent value from their marketing investments. Thom joins me today to talk about how advertising is no longer effective, how marketers should be using data and analytics to build better relationships with their customers, the impact of GDPR and what is required to succeed as a CMO and CCO these days.
https://customerthink.com/cmos-collaboration-customer-experience-and-the-real-time-data-imperative-interview-with-thom-gruhler/
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