Customer Experience News

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1. Better Data Analysis Is Critical to Improving Customer Experience

   If marketers want to upgrade their customer experience, they will have to take a hard look at revamping their data analytics.
   
   According to an Econsultancy and Adobe survey of client-side marketers worldwide, 65% of respondents said improving their data analysis is a very important factor in delivering a better customer experience. That was the most popular answer for the second year in a row, up from a 63% response rate in 2017.

   https://www.emarketer.com/content/better-data-analysis-is-critical-to-improving-customer-experience/

   Tags: data-analytics, customer-experience, marketing-technology by eringilliam (2018-03-16)

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2. 9 Things Holding Back Your Data Analytics Strategy

   Despite the priority Chief Information Officers have given analytics and their deployment over the past three years, a recent survey carried out by Gartner shows that 91 percent of organizations are still struggling with analytics. The global survey asked respondents to rate their organizations according to Gartner's five levels of maturity for data and analytics.

   https://www.cmswire.com/analytics/9-things-holding-back-your-data-analytics-strategy/

   Tags: data-analytics, customer-experience, survey-analysis by eringilliam (2018-02-16)

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