Customer experience has become an oft-repeated phrase in business circles. You would think that, by now, CX ratings would be through the roof. To be fair, some reports indicate there already have been huge gains in customer experience. But, you may be surprised to learn that CX overall is no longer on the rise. At least that’s the word from the ACSI and Forrester (News - Alert).
http://www.tmcnet.com/channels/call-center-management/articles/437516-customer-experience-movement-has-stalled.htm/
As Internet of Things (IoT) devices infiltrate people's homes and offices, consumers increasingly look for IoT experiences that are monitored, personalized, improved, and updated with new features, according to a Thursday report from Forrester.
https://www.techrepublic.com/article/4-ways-iot-can-improve-the-customer-experience/
Forrester recently published a paper on the future of customer experience measurement and they didn’t mince words with comments like:
• “CX leaders told us that their response rates are declining, especially among younger customers”
• “Today’s empowered customers reject old-school CX surveys”
• “Even companies that have an advanced CX measurement program need to innovate further to remain relevant and effective.”
They have some great examples embedded in the paper, but I’m starting to hear some variation of, “OK. I’m on board with what Forrester is saying, but specifically, what do I need to do to get more feedback and more thoughtful feedback?”
Here’s how I’m seeing Forrester’s concepts applied successfully...
http://customerthink.com/the-future-of-customer-experience-measurement/
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