The current trend in e-commerce marketplace has stretched its wings in various directions today, in comparison to how it started. Today’s e-commerce marketplace is no more just an online platform where people can buy or sell things but much more, from being hyperlocal to infusing artificial intelligence to offering even intangible goods and services like GST compliance or short-term loans, e-commerce marketplace has evolved rapidly.
https://www.entrepreneur.com/article/317179/
The workplace is evolving and there are a myriad of choices to made when considering which technology your organization utilizes and supports. In the enterprise, decisions like this are typically made by a group of stakeholders who represent different parts of the organization but who is often left out of the process, is the users of the technology and all of the niche ways they may interact with digital workplace technologies.
https://www.cmswire.com/digital-workplace/4-tips-to-apply-design-thinking-to-the-digital-workplace/
One of the biggest differences between the e-commerce customer experience and that of traditional, brick-and-mortar retail is that with e-commerce you don't just walk out of the store with your purchase, you must wait to have it delivered.
https://www.retailcustomerexperience.com/blogs/5-reasons-retailers-should-control-the-post-click-customer-experience/
It’s a universally acknowledged fact that technology has influenced every aspect of human life, specifically over the last few years.
This stands unambiguously true for travel industry. Remember the time when a "things‐to‐pack" list used to be very extensive ‐ camera, film rolls, Walkman, copies of important documents, maps, dictionary, etc. All these things can be carried in one tiny device called smartphone now!
https://www.phocuswire.com/Technology-and-customer-experience-analysis/
To stay relevant today, brands must look beyond the 4Ps of marketing (place, price, promotion and product) and consider how they can better satisfy customers’ needs and expectations.
In addition to generating positive word-of-mouth and improving brand image, customer experience (CX) now plays a vital role in attracting and retaining customers. According to an Accenture report, almost half of Singaporeans (48 percent) are frustrated with companies that fail to deliver relevant, personalised shopping experiences. Among these consumers, 45 percent will choose to switch companies. This highlights an urgency for brands to improve CX. How, then, can brands ensure that they are truly differentiated from their competitors?
https://www.enterpriseinnovation.net/article/7-ways-retailers-could-boost-customer-experience-tech-59147065/
A new report released today finds that technology is becoming an increasingly integral part of shopping and dining experiences for Americans, and in turn, technology successes and failures are seriously impacting whether consumers return to a store or restaurant.
https://www.businesswire.com/news/home/20180627005326/en/Tech-Savvy-Retail-Restaurants-Raising-Bar-Customer/
As we continue to understand the entire customer journey and how customers interact with brand we need to understand the importance of brand perception, the intersection with customer experience and marketing and advertising channels. This is not a new concept, but now we have the ability to take a holistic view of this ecosystem: leverage technology, marketing automation and analytics to understand, visualize and determine the overall impact to the business.
https://which-50.com/how-brand-customer-experience-and-technology-all-tie-back-to-digital/
Several studies have shown that customers prefer to find answers and information online before contacting a help desk via the phone, or email. The reason is not that people prefer to interface with computers -- but that computers are instantly available; very patient, and sometimes more knowledgeable.
https://www.zdnet.com/sponsored-article/a-better-customer-experience-through-innovative-support-automation/
According to the Forrester report: Predictions 2018, A Year of Reckoning, customers’ expectations will outpace the ability of companies to evolve or invest in experiences this year
https://www.technative.io/five-ways-technology-will-improve-customer-experience-in-2018/
When thinking about innovation, don’t just think of technology. Consider the customer experience.
“It’s about the connection,” Nicholas Webb said during a keynote address at CU Direct’s Drive 18 Conference Thursday in Grapevine, Texas. “It’s the way we understand our customers.”
http://news.cuna.org/articles/114293-innovation-includes-the-customer-experience/
