Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.
Here are my top 10 tips on how to better analyse feedback and use it to drive online sales...
https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
Digital transformation and customer experience go hand in hand. These 100 statistics show the growth and importance of digital transformation, its impact on customer experience and digital challenges and opportunities for the future.
http://forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/#292960b83bf3/
As companies pour money into generating the seemingly elusive “word-of-mouth marketing,” it’s not just about celebrities and other influencers. Focusing on a great customer experience can result in fewer customers leaving a business and, perhaps more importantly, more customers advocating to their friends and families on a company's behalf.
https://www.forbes.com/sites/dangingiss/2018/08/16/11-customer-experience-experts-heres-how-to-get-customers-talking-about-your-company/#2a5f4bf526a5/
Augmented reality (AR) is offering the opportunity for marketing professionals to interact with their customers in a whole new way. It engages them and creates a completely new user experience that can enhance your product offering.
https://thenextweb.com/contributors/2018/06/01/14-ways-augmented-reality-is-affecting-the-customer-experience/
Providing great customer service is a challenge for many businesses today.
Companies like Amazon and Zappos have raised in the bar in terms of what customers expect, and there are an increasing number of tools and technologies that businesses people can use to improve their support.
So, I asked 14 customer service and customer experience experts this question:
What's the biggest customer service challenges today's companies are facing and how can they overcome it?
Here's what they said...
http://blog.sagecrm.com/detail.php?id=27782/14-experts-on-the-biggest-customer-service-challenges-faced-by-businesses-today/
Customer experience leaders are documented to have greater top- and bottom-line growth than those who haven’t made customer experience transformation a priority.
For those who have made CX a priority, the customer and business imperative of enabling and consistently delivering "digital-first but not digital-only" multichannel experiences means that to effectively transform the customer experience, it’s important to also focus on digital transformation.
http://forbes.com/sites/forbescoachescouncil/2020/01/07/14-ways-to-enable-digital-customer-experience-transformation/#1c0a97bd72e7/
With all the focus on how AI, data, personalization and more can create a better customer experience, I thought it might be fun to go back to some basics and look at different ways we can connect and build better relationships with our customers. These are very tactical. Find one or two that you like and work them into your process. You’ll be surprised at how quickly the little things add up to increase your customer satisfaction, NPS scores and, more importantly, your bottom line.
http://forbes.com/sites/shephyken/2019/12/08/20-ways-to-create-an-amazing-customer-experience-in-2020/#73a5dbe04109/
The best insight on how to enhance, improve, advance and boost the retail customer experience comes from those retailers, whether online or in-store, which are doing just that. And readers love getting that deep knowledge, insight, tips and advice as illustrated by the most read articles and features this year.
https://www.retailcustomerexperience.com/articles/2017-in-review-top-5-features-highlight-retailer-experiences/
Most executives talk about improving the customer experience—even of creating the quintessential customer experience—but too few walk the talk when it comes to developing and implementing strategies, policies, and training initiatives that can truly make a difference. Some exceptional firms are going all-out and competition dictates others will either catch up or fade away. Review these 2018 Customer Experience Trends for what’s fresh, viable, and essential to staying in the game.
http://customerthink.com/2018-customer-experience-trends/
The empowered and informed customers of today seek a seamless, integrated, proactive and personalized engagement experience across all touch points, interactions and devices. To meet these needs and become leaders in our connected and digital world, enterprises should streamline their approach to deliver an exceptional customer experience by leveraging the right technologies and solutions. The omnichannel customer experience (CX) is crucial to driving success in companies across a variety of industries. Adopting omnichannel components are also vital to interact productively with employees; thereby increasing operational performance and business outcomes.
http://www.cio.in/opinion/2018-trends-and-opportunities-customer-experience-cx-space/
