The empowered and informed customers of today seek a seamless, integrated, proactive and personalized engagement experience across all touch points, interactions and devices. To meet these needs and become leaders in our connected and digital world, enterprises should streamline their approach to deliver an exceptional customer experience by leveraging the right technologies and solutions. The omnichannel customer experience (CX) is crucial to driving success in companies across a variety of industries. Adopting omnichannel components are also vital to interact productively with employees; thereby increasing operational performance and business outcomes.
http://www.cio.in/opinion/2018-trends-and-opportunities-customer-experience-cx-space/