tjeerdtraats: cx*

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  1. QYMarketResearch recently delivers a latest research report entitled “Effective Market Analysis of Global Customer Experience Management Industry 2018” which highlights the Customer Experience Management market size, comprehensive Customer Experience Management industry dynamics and high-tech updates of global Customer Experience Management market concerning Customer Experience Management industry challenges, risk, constraints, opportunities, cost structure and modern trends in the Customer Experience Management industry. This Customer Experience Management study guide consist of top Customer Experience Management manufacturers, Customer Experience Management market segmentation by Types, Application and Customer Experience Management market division based on geographical locations. The Customer Experience Management research report basically focuses on giving an in-depth Customer Experience Management research analysis and forecast for Customer Experience Management Market from 2018 to 2023.
    http://timesofjersey.com/27350/global-customer-experience-management-market-trends-2018-2023-oracle-ibm-nokia-opentext-tech-mahindra/
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  2. Have you ever had a flight get cancelled for no reason? Landed in your destination but discovered your bags were at another airport? Have you been booked in the wrong hotel room?

    These are all common experiences in travel, and they can be frustrating for travelers.

    People love to travel for fun, work or adventure, but they are often faced with less-than-stellar experiences. What modern travelers really want are personalized experiences they can control. There is a big opportunity for innovation in travel, especially with new customer experience technology.
    https://www.forbes.com/sites/blakemorgan/2018/08/16/10-examples-of-customer-experience-innovation-for-travel/#6bcf81042805/
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  3. As companies pour money into generating the seemingly elusive “word-of-mouth marketing,” it’s not just about celebrities and other influencers. Focusing on a great customer experience can result in fewer customers leaving a business and, perhaps more importantly, more customers advocating to their friends and families on a company's behalf.
    https://www.forbes.com/sites/dangingiss/2018/08/16/11-customer-experience-experts-heres-how-to-get-customers-talking-about-your-company/#2a5f4bf526a5/
    Tags: , , by tjeerdtraats (2018-08-17)
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  4. Now more than ever, marketers have a variety of new and traditional options in their toolboxes. In addition to tried-and-true foundational practices, our group of professionals shared their insights into new ways of approaching demand generation, improving content marketing, and leveraging early forms of machine learning and AI — all within the framework of a vastly expanded appreciation of the central role of the customer experience.
    http://customerthink.com/the-evolving-scope-of-b2b-marketing-its-all-about-customer-experience/
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  5. More exposure, increased in sales, a bigger customer base and more employees… I think we can all agree that growth is the one thing all small businesses (or SMBs) strive for. However, with this growth also comes the need for better organisation skills and more streamlined processes within your business. This is where a CRM software becomes your best friend.
    https://mopinion.com/best-crm-software-for-small-businesses-smb/
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  6. Let’s be honest – no one wants to lose customers. In fact, high customer churn rates are the absolute worst nightmare of just about every webshop owner. Interestingly enough, the reason these churn rates get so high in the first place is because these same webshop owners are unable to locate or identify the source of the problem. This is a huge mistake to be making – especially when we look at the figures. According to the book Marketing Metrics, ‘the probability of selling to a new prospect falls anywhere between 5 and 20% whereas the probability of selling to an existing customer is somewhere between 60 and 70%’! So what can your company do to get back on track and start reducing customer churn?
    https://mopinion.com/lower-customer-churn-rates-digital-feedback/
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  7. How many times have you called your credit card or insurance company only to plow through a grueling five minutes of automated options before being put on hold for the “next available representative”? After being reminded that “this call will be recorded for quality assurance purposes,” another five minutes drag by before you’re finally talking to a human being.

    By this time, you’re frustrated and exhausted, and you wonder how any company concerned with “quality assurance” could put you through such an obnoxious ordeal.

    This is an example of an awful user experience (UX) – from its clunkiness and inefficiency to its total lack of regard for the customer’s time, this kind of call center gauntlet is doing the company no favors with regard to customer satisfaction or loyalty. As such, it has an immensely harmful effect on the overall customer experience (CX) – how customers engage with a company over the entire duration of their time using its products and services.
    http://customerthink.com/why-you-should-be-thinking-about-ux-and-cx-differently/
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  8. Customer experience is a key driver of business success. From social media analytics to specialized software, there are hundreds of tools devoted to measuring it. But which of these tools are actually important to understanding customer experience? And how does customer experience ultimately affect your bottom line?
    https://www.businessnewsdaily.com/10643-understand-customer-experience.html/
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  9. The business of customer experience

    Think about the last great customer experience you had.
    Now, try to pull out all of the little details about that experience that made it great.

    Customer experience is a fuzzy concept. As consumers, we can quickly name multiple different companies with great customer experiences, but struggle defining exactly what components make each experience exceptional.
    https://uxplanet.org/how-to-run-a-customer-experience-design-workshop-in-your-organization-f70af760ac89/
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  10. The Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year – and once again, the same answer came out on top.

    Can you guess what the most exciting opportunity for a business is?

    If you guessed ‘customer experience’ (or CX), you guessed right.
    https://www.superoffice.com/blog/customer-experience-strategy/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.