The business of customer experience
Think about the last great customer experience you had.
Now, try to pull out all of the little details about that experience that made it great.
Customer experience is a fuzzy concept. As consumers, we can quickly name multiple different companies with great customer experiences, but struggle defining exactly what components make each experience exceptional.
https://uxplanet.org/how-to-run-a-customer-experience-design-workshop-in-your-organization-f70af760ac89/
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