In the age of the customer, merchants both online and offline are focusing on a common theme: how can I provide the best customer experience? To achieve the desired level of customer experience, one of the methods we turn to is personalisation.
http://www.thedrum.com/opinion/2017/12/05/eight-pillars-power-personalisation/
Starting today, General Motors will let you buy coffee, order take-out food or make dinner reservations with the tap of your car's touchscreen.
The service, called Marketplace, links drivers to popular vendors including Starbucks Corp., Dunkin’ Donuts Inc. and Applebee's. Using your established digital relationship with those brands, along with data collected from your car such as location or time of day, it can offer highly personalized experiences.
https://www.forbes.com/sites/joannmuller/2017/12/05/your-car-knows-how-you-like-your-coffee-and-can-take-your-order-on-the-dashboard/#183cf4cf7b88/
When you log onto a website, do you ever notice the flashing chatbot in the bottom corner of your screen, a box that greets you with a faint ding and a “Hello!” or “Need Help?” With their abilities to engage customers, answer questions, and advertise products, these support chatbots have become commonplace on an increasing number of websites and are transforming the way online customer service works.
https://customerthink.com/improve-your-customer-experience-start-chatting/
Most executives talk about improving the customer experience—even of creating the quintessential customer experience—but too few walk the talk when it comes to developing and implementing strategies, policies, and training initiatives that can truly make a difference. Some exceptional firms are going all-out and competition dictates others will either catch up or fade away. Review these 2018 Customer Experience Trends for what’s fresh, viable, and essential to staying in the game.
http://customerthink.com/2018-customer-experience-trends/
“Thank you for shopping with us. My name is Jenny. I’m going to write that on the receipt. Please take the survey listed on the receipt and be sure to mention my name and that I did a good job. I did a good job, right? Again, It’s Jenny – J-E-N-N-Y. I’d really appreciate it. I’m trying to get the most surveys this month and they’re keeping track. Be sure to use my name and give us good ratings. Thanks again!”
Whew. What just happened there?
http://customerthink.com/please-stop-feedback-competitions-among-your-staff/
Many companies seeking to improve their Customer Experience (CX) understand the importance of putting the customer at the center of everything they do. Doing it, however, flummoxes them.
Not all companies have this problem though. Those that have excellent experiences, the kind that makes their brand name a household one, demonstrate actual customer-centricity in their CX.
https://www.mycustomer.com/community/blogs/colin-shaw/cx-best-practices-other-brands-do-that-you-dont/
WordPress is one of the most popular content management systems available with nearly 75 million websites. What’s great about this open source software is that it offers well over 53,000 different plugins that gives users the opportunity to extend the functionality of their websites. These plugins can range anywhere from SEO tools and Landing pages to Social media integration and Caching tools. However, there are also several notable user feedback plugins that are great for kickstarting your customer feedback programme.
https://mopinion.com/top-10-user-feedback-plugins-for-wordpress/
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