A big part of charging more, earning more and attracting more customers comes down to trust. Can your customers trust you to reliably provide what they want? If they can, they will buy from you. If they can't, they won’t.
https://www.entrepreneur.com/article/272368/
Customer experience. I am sure you’ve discussed improving your CX at least once this year—and if you haven’t you probably should. The truth is, 2018 is the year of the customer experience and customer satisfaction. Why? According to Salesforce, 75 percent of consumers expect a consistent experience wherever they engage and 87 percent of consumers think brands need to do more to provide a seamless experience.
https://www.forbes.com/sites/danielnewman/2018/04/25/4-technologies-driving-the-future-of-customer-experience/#535471ec3089/
It's no surprise that greater employee engagement leads to better customer experience (CX). It makes intuitive sense and data proves the point. The Temkin Group, for example, has reported that companies with stronger financial performances and better CX have employees who are considerably more engaged than their peers. Not as well-known, though, is that superior CX requires more than general employee engagement.
https://www.forbes.com/sites/deniselyohn/2018/04/18/the-secret-to-superior-customer-experience/#417403c91f2c/
Exciting things are happening within your company and you want your customers and prospects to know about it! Whether it’s sharing new product updates, announcing new customers or sharing your latest blog posts, newsletters are a great way of keeping a wider audience in the loop with your business’ latest developments. And if done the right way, email newsletters can serve as a critical digital marketing asset. But how do you know if the content, design and overall message you’re sending out in your newsletters is ‘right way’? Well you can’t really know unless you’re using feedback surveys in your email newsletters…
https://mopinion.com/how-to-use-feedback-surveys-in-email-newsletters/
Britain’s manufacturers finished 2017 with the strongest three months of growth since 2014, according to the most recent figures from The Markit/CIPS UK manufacturing PMI barometer, as resurgent Eurozone growth lifted demand for goods 1 » . Reflecting this recent uplift, research commissioned by Interoute, the global cloud and network provider, found that 68 per cent of manufacturing and engineering firms are confident about driving change. This is more than any other industry surveyed and above the European average of 61 per cent.
http://www.itnewsonline.com/realwire/Improving-customer-experience-is-top-digital-transformation-objective-for-half-of-manufacturers/21358/
Twelve APIs have been added to the ProgrammableWeb directory in categories including Financial, Billing, and Feedback. Some highlights include the Gfycat API for programmatic access to the animated GIF platform, and the Rev.io API for usage-based billing functions. Here's a rundown of the latest additions.
https://www.programmableweb.com/news/daily-api-roundup-mopinion-cboe-ipstack-gfycat-revio-moon-banking/brief/2018/04/22/
Mopinion’s platform has undergone several changes in order to meet the requirements of GDPR. Among these changes is the modification of our visual feedback feature. Visual feedback allows Mopinion users to take an even closer look at how visitors experience their websites and mobile apps. The nature of this feedback, however, also presents some privacy risks (such as feedback screenshots that contain personal data) which must be mitigated completely. Mopinion has carefully and delicately reviewed all aspects of its visual feedback feature and added several powerful data masking options for protecting privacy-sensitive data.
https://mopinion.com/gdpr-data-masking-visual-feedback/
Mobile video is a hot property these days, increasingly considered a critical part of the enterprise content marketing mix. You only have to check your Facebook feed to see the proof as videos populate your feed with entertaining and captivating short clips.
https://mobilebusinessinsights.com/2018/04/the-best-mobile-video-customer-retention-strategies/
The relationship between retailers and technology is the perfect definition of ‘frenemy’. While high street retailers are struggling to attract a dwindling amount of footfall into their stores – we won’t list again here the recent high street casualties – down to competition from online rivals (sometimes their own), technology conversely could be the savior for physical shops for those retailers able to work out how to use it to stay relevant.
https://diginomica.com/2018/04/20/theres-value-offline-retail-metrics-wrong/
Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
https://mopinion.com/optimise-ab-testing-online-customer-feedback/
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