I recently read a report showing that out of 46,000 shoppers, 73% used multiple channels to make a purchase. Only 7% shopped exclusively online, while 20% shopped exclusively in-store. I believe this is clear proof that there is an increasing need for retailers to turn to omnichannel retail to enhance the customer experience.
https://www.forbes.com/sites/forbescoachescouncil/2018/08/03/how-to-create-your-omnichannel-retail-strategy/#7067087e6561/
Mobile video is a hot property these days, increasingly considered a critical part of the enterprise content marketing mix. You only have to check your Facebook feed to see the proof as videos populate your feed with entertaining and captivating short clips.
https://mobilebusinessinsights.com/2018/04/the-best-mobile-video-customer-retention-strategies/
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