If you have followed carefully throughout the previous instalments, by now, you would be able to create a good CRM strategy.
You’ve learnt specific topics like e-commerce and handling conflict. And also, you’ve been told that if you want to be successful, your CRM initiative needs to keep moving forward. What’s now left are some how-to-do’s for sustaining your CRM effort.
In this instalment, we’ll apply a process for assessing, aligning, and continually renewing your CRM strategy.
http://www.dailymirror.lk/article/You-need-to-know-what-customers-really-want-to-create-ideal-customer-experience-154606.html/
Australian consumers want a faster in-store retail experience complemented by customer service-enhancing technologies, according to a survey conducted by SOTI.
The international research, which surveyed consumers in Australia, North America, the UK and Europe, delivered some surprising results.
https://www.technologydecisions.com.au/content/it-management/article/mobile-tech-transforms-the-australian-retail-experience-913187019/
Ninety-one per cent of retailers expect online revenue growth this year, and are focusing on personalisation, mobile and customer experience, according to a new report by SLI Systems.
The 2018 E-commerce Performance Indicators and Confidence (EPIC) report highlights focus areas for the year, areas of investment and analyses how mobile initiatives have been used since the year prior.
https://www.insideretail.com.au/news/most-retailers-expecting-online-revenue-growth-201808/
Getting an edge over your competition can be a challenge for retailers today, however, experts at the Smart Stores Expo 2018 exhibition noted that there are a wealth of solutions, ranging from robotics to design and smart payment, that retailers can utilise to help them.
Held under the theme 'Explore the Future of Smart Retail', this year's event is dedicated to helping players in the industry reinvent their businesses in a rapidly evolving retail landscape.
https://www.khaleejtimes.com/retail-solutions-get-digital-edge/
A new research report titled, ‘Global Customer Experience Monitoring Market Research Report’ has been added to the vast repository of research reports by Garner Insights. The report presents the current landscape and the growth prospects of the Global Customer Experience Monitoring Market during the forecast period, along with the market dynamics such as the growth drivers, restraints, challenges, threats, and the potential growth opportunities.
https://theperfectinvestor.com/2018/09/new-report-of-customer-experience-monitoring-market-overview-manufacturing-cost-structure-analysis-growth/
It is more sensible to take a macro-level view by the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions. So, to ensure customer loyalty, you need to create positive emotional peak experiences for customers.
http://www.bizcommunity.com/Article/196/33/181462.html/
Times are changing and customer priorities are shifting. In fact, experts are predicting that by 2020, Customer Experience is set to take higher priority among customers than product or price. At this point, most businesses have read and understand that it’s an important factor if they want their business to be successful, but not all businesses have the means to monitor and improve their efforts. Want to make sure your CX goes above and beyond that of your competitors’? Try one of our free customer experience survey templates from the Survey Marketplace!
https://mopinion.com/free-templates-for-customer-experience-surveys/
Website Intercept Surveys are an ideal solution for many businesses. Not only do they have high response rates, but they are also effective in giving your business the necessary insights to improve website usability and customer satisfaction as well as achieve long-term goals such as customer retention. However, creating and employing website intercept surveys isn’t always a straightforward process. Some teams require a little extra guidance in constructing these surveys. That is why we’ve created this clear cut overview of the best website intercept survey templates to help get you started.
https://mopinion.com/the-best-website-intercept-survey-templates/
TechTarget defines personalisation as a “means of meeting the customer’s needs more effectively and efficiently, making interactions faster and easier, and consequently, increasing customer satisfaction and the likelihood of repeat visits”. Being able to provide a personalised experience, however, still proves to be a real challenge for many digital marketers. The good news is, there is room for these marketers to grow. Delivering a personalised experience requires a healthy combination of the right data and right technology. So how does digital feedback play into this?
https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/
Fact: virtually everything your customers do on your website or mobile app produces data; data that not only can be leveraged to create marketing strategies and boost conversions but also increase your bottom line. All that is needed is an efficient way of both storing and employing the data. This is where Data Management Platforms (or DMPs) come in handy.
https://mopinion.com/top-10-data-management-platforms-dmp/
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