If you have followed carefully throughout the previous instalments, by now, you would be able to create a good CRM strategy.
Youve learnt specific topics like e-commerce and handling conflict. And also, youve been told that if you want to be successful, your CRM initiative needs to keep moving forward. Whats now left are some how-to-dos for sustaining your CRM effort.
In this instalment, well apply a process for assessing, aligning, and continually renewing your CRM strategy.
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