Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that more than 50% of organisations will redirect their investments towards customer experience innovations. So why is there such a high demand to provide a good digital customer experience? And as a result, what kinds of innovations and trends can we expect to see this year?
https://mopinion.com/top-digital-customer-experience-cx-trends-for-2018/
Delivering strong customer experiences (CX) ties directly to your bottom line. According to a 2017 study by professional services company KPMG, customer experience leaders achieve higher revenue growth than customer experience laggards, with the top 25 CX leaders bringing in more than seven times that of CX laggards in one year alone.
https://www.cmswire.com/customer-experience/5-customer-experience-trends-to-watch/
The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any different when collecting online customer feedback? And while we’re on the subject, what is a customer feedback metric?
https://mopinion.com/what-is-a-customer-feedback-metric/
Customer experience is hard to measure with a KPI or a specific number, but it has an outsize impact on whether your customers are happy and loyal to your brand.
That's why it's so important to be mindful of trends in the space so you can quickly adapt your strategy to the latest industry insights and create a beloved customer experience.
https://blog.hubspot.com/service/customer-experience-trends/
Improving customer experience means creating a more positive perception in the minds of customers in both how they are treated by your company, and the feelings that they have across their interactions with your organization. Every touchpoint contributes to the overall customer experience. Managing customer interactions is therefore critical for delivering an excellent customer experience.
The need to be proactive and manage customer interactions has never been greater, especially when you consider these four emerging trends: empowered consumers, new technology, increasing regulations and the explosion of data.
https://www.quadient.com/blog/how-do-you-improve-customer-experience-4-trends-impacting-your-cx-efforts/
What will you do differently this year to increase customer satisfaction and attract new business?
Based on our years helping companies with customer experience strategy and communications, the Beyond the Arc team shared insights on some top trends to keep on your radar this year…
http://customerthink.com/cx-in-2019-top-customer-experience-trends-to-keep-on-your-radar/
Welcome to 2019… where digital technologies will start evolving faster than we can adapt. Where customers’ experience expectations will rise above everything else. Where predictive analytics will boost customer experience for good, and where data ethics will become the new competitive advantage. Bottom line: our customers expect now more than ever that the digital customer experiences (CX) we provide are not only seamless and integrated but also more advanced and secure.
https://mopinion.com/top-digital-customer-experience-cx-trends-for-2019/
“Less is more” – you’ve probably heard this phrase a number of times. Like most of us, you might be thinking of it as a sort of a “minimalist mantra”.
This mantra has certainly imprinted itself into modern design, as minimalism remains one of the most popular design philosophies. From architecture to fashion, “the art of less”, has proven to be a tenacious influence on creators and trends.
http://customerthink.com/how-minimalist-web-design-can-improve-the-customer-experience/