eringilliam: trends*

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  1. Customer experience is hard to measure with a KPI or a specific number, but it has an outsize impact on whether your customers are happy and loyal to your brand.

    That's why it's so important to be mindful of trends in the space so you can quickly adapt your strategy to the latest industry insights and create a beloved customer experience.
    https://blog.hubspot.com/service/customer-experience-trends/
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  2. There’s been a subtle shift in the way people spend over the last few years, and this looks set to continue in 2018; consumers are now spending more money on experiences over a quality of product and it is the experience of a brand or product, rather than the quality, which is building brand loyalty.

    This shows us that it’s no longer good enough to merely provide a fantastic product. The internet is making it much easier for consumers to ‘shop around’, and as a result, they are becoming much savvier about where they spend their money. That’s why it’s vital you give your customers no reason to look elsewhere by making every experience they have with you a good one.
    https://www.exchangeutility.co.uk/news/customer-experience/
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  3. Delivering strong customer experiences (CX) ties directly to your bottom line. According to a 2017 study by professional services company KPMG, customer experience leaders achieve higher revenue growth than customer experience laggards, with the top 25 CX leaders bringing in more than seven times that of CX laggards in one year alone.
    https://www.cmswire.com/customer-experience/5-customer-experience-trends-to-watch/
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  4. While 80% of CEOs believe their company offers exceptional CX, just 8% of their customers agree. “Organisations need to differentiate on CX because 9 out of 10 customers are willing to pay significantly more for a better experience,” says Qualtrics CX subject matter expert and principal consultant Vicky Katsabaris. Qualtrics has identified five key trends businesses need to consider for their CX management programmes this year.
    https://channellife.co.nz/story/5-major-cx-trends-expect-year-qualtrics/
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  5. The way we create and deliver customer experiences is constantly evolving in this rapidly changing space. Keeping up with customer experience trends is now an essential part of running a successful business.

    It’s moving from a “nice to have” to a “must have” department in most organizations. Those with or without customer experience in their titles are considering how their daily work impacts the customer journey. As a result, the ways we measure, analyze and improve the experience are becoming more and more sophisticated.
    http://www.customerexperienceupdate.com/2018/trends/?open-article-id=7272949&article-title=5-top-cx-trends-for-survival-in-the-age-of-the-customer&blog-domain=360connext.com&blog-title=360connext/
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  6. Customer experience is always evolving, and it is interesting to imagine what it will look like in the future. We’ve already considered trends that will be prevalent in five years, so now let’s jump 15 years ahead and imagine the customer experience potential. The seeds of many of the things that will become prevalent in that time are already being planted in our current customer trends and experiences.
    https://www.forbes.com/sites/blakemorgan/2017/11/21/customer-experience-predictions-15-years-out/#17a720a56741/
    Tags: , by eringilliam (2017-11-27)
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  7. What will you do differently this year to increase customer satisfaction and attract new business?

    Based on our years helping companies with customer experience strategy and communications, the Beyond the Arc team shared insights on some top trends to keep on your radar this year…
    http://customerthink.com/cx-in-2019-top-customer-experience-trends-to-keep-on-your-radar/
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  8. Improving customer experience means creating a more positive perception in the minds of customers in both how they are treated by your company, and the feelings that they have across their interactions with your organization. Every touchpoint contributes to the overall customer experience. Managing customer interactions is therefore critical for delivering an excellent customer experience.

    The need to be proactive and manage customer interactions has never been greater, especially when you consider these four emerging trends: empowered consumers, new technology, increasing regulations and the explosion of data.
    https://www.quadient.com/blog/how-do-you-improve-customer-experience-4-trends-impacting-your-cx-efforts/
    Tags: , , , by eringilliam (2019-03-05)
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  9. “Less is more” – you’ve probably heard this phrase a number of times. Like most of us, you might be thinking of it as a sort of a “minimalist mantra”.

    This mantra has certainly imprinted itself into modern design, as minimalism remains one of the most popular design philosophies. From architecture to fashion, “the art of less”, has proven to be a tenacious influence on creators and trends.
    http://customerthink.com/how-minimalist-web-design-can-improve-the-customer-experience/
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  10. There’s a continuing focus on brands improving customer experience to lead customer-driven growth. They realize that this is an investment that will be incredibly helpful if they want to be competitive.

    Here is an overview of the top 3 shared CX blogs by Customer Bliss.
    http://www.customerexperienceupdate.com/2018/trends/?open-article-id=7500515&article-title=more-than-just-a-customer-experience-trend--3-top-shared-customer-bliss-blog-posts&blog-domain=customerbliss.com&blog-title=customer-bliss/
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