Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report.
The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. This year’s report also benchmarks businesses’ 2017 performance against their goals and priorities, to uncover strategies and investment choices that lead to higher business performance.
http://www.retailtimes.co.uk/businesses-prioritise-customer-experience-significantly-outperform-competitors-finds-adobe/
Here are four examples of brands, from Sephora to the NBA’s Sacramento Kings, that have successfully pivoted to a mobile-first world, implementing strategies that include a range of targeting techniques such as location-based marketing, personalization, push notifications, and even augmented reality and artificial intelligence.
http://www.adweek.com/digital/4-brands-explain-how-their-apps-improve-customer-experience/
The future of customer experience is artificial intelligence. Artificial intelligence is popping up everywhere and changing how customers interact with brands. In fact, by 2025, an estimated 95% of customer interactions will be supported by AI technology.
From chatbots to automation, artificial intelligence helps brands learn more about their customers to enhance personalization. Here are just a few of the ways brands are leveraging artificial intelligence and machine learning to make customer experiences better:
https://www.forbes.com/sites/blakemorgan/2018/02/08/10-customer-experience-implementations-of-artificial-intelligence/#73cbf67c2721/
The true value of IoT lies in its ability to revolutionize user experiences, whether that is in your home, in the office, within your car or even as you walk down a sidewalk. Embedded sensors are generating the data that is powering a new revolution for business and their consumers — the power of customer experiences, or CX. As various industries face commoditization on a grander scale than ever before, CX has become the prime differentiator in driving differentiation and consumer purchases. Modern businesses must reprioritize around CX to optimize on costs and provide better user experiences, ultimately driving customer and brand loyalty.
http://internetofthingsagenda.techtarget.com/blog/IoT-Agenda/How-AI-is-transforming-customer-experiences-and-the-role-of-APIs/
Companies of all industries and sizes are in the midst of a revolution, driven by connected customers who expect personalised and consistent experiences across every channel.
Marketers in particular have a major role to play in creating customer journeys, augmented by Artificial Intelligence (AI) and data-driven approaches to meet these expectations. Our own research shows that companies who invest in AI and dark-data for marketing will ultimately outperform their competitors in customer experience, productivity and efficiency.
https://www.cso.com.au/article/631469/ai-human-touch-improving-brand-loyalty-customer-experience/
There's a lot of buzz about artificial intelligence (AI) right now, and when you consider the possible applications of AI in customer experience (CX) measurement, the excitement seems justified. Just think of companies like Affectiva that measure emotions in facial expressions. If we can measure how customers actually feel about their experiences, we can finally measure what matters most to customer loyalty.
http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-Articles/Customer-Experience-Effective-CX-Measurement-Requires-a-CX-Culture-121718.aspx/
In a world of hyper-adoption – and hyper-abandonment – successful retailing in 2018 comes down to obsessing about your customer’s experience. It’s a tall order: Digital and physical touchpoints now must work together flawlessly – yet also do what each touchpoint does best on its own. And organizations must remove silo shackles to unify disparate data to develop deep customer insights.
Forrester’s 2018 retail predictions call out that as retailers work towards these goals, they must navigate growing their business in an ever-changing world where...
https://www.forbes.com/sites/forrester/2017/11/16/why-2018-is-all-about-customer-experience-for-the-retail-industry/#573f8de67783/
