Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobes Digital Trends 2018 report.
The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. This years report also benchmarks businesses 2017 performance against their goals and priorities, to uncover strategies and investment choices that lead to higher business performance.
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