Companies of all industries and sizes are in the midst of a revolution, driven by connected customers who expect personalised and consistent experiences across every channel.
Marketers in particular have a major role to play in creating customer journeys, augmented by Artificial Intelligence (AI) and data-driven approaches to meet these expectations. Our own research shows that companies who invest in AI and dark-data for marketing will ultimately outperform their competitors in customer experience, productivity and efficiency.
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