In a world of hyper-adoption and hyper-abandonment successful retailing in 2018 comes down to obsessing about your customers experience. Its a tall order: Digital and physical touchpoints now must work together flawlessly yet also do what each touchpoint does best on its own. And organizations must remove silo shackles to unify disparate data to develop deep customer insights.
Forresters 2018 retail predictions call out that as retailers work towards these goals, they must navigate growing their business in an ever-changing world where...
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