Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.
Here are my top 10 tips on how to better analyse feedback and use it to drive online sales...
https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
Around the world, CX quality has largely stalled. Why? Multiple data sources show that customer confidence is up, spending is up, and expectations are rising as consumers interact with brands more than ever before. But the data also shows that trust in companies has dropped precipitously. This crisis of trust is worsened by misleading and false statements from executives and politicians alike, which are amplified by the speed and power of internet platforms to scale the spread of falsehoods.
https://go.forrester.com/blogs/predictions-2018-the-crisis-of-trust-and-how-smart-brands-will-shape-cx-in-response/
There's no nice way to say this - a bricks and mortar shopping trip can often be a stressful experience. Technology has long been touted as the saviour of the user experience in physical retail but there's a long history of false promises, high hopes and missed chances.
You could fill a graveyard with all the technologies that have been proclaimed as “the future of retail”. For example, QR codes were hailed as a way of bringing a richer, more informed experience to the real world, until it became apparent no one knew how to scan them!
https://www.mycustomer.com/experience/engagement/cx-in-retail-whats-hype-whats-hot-whats-not/
Leading brands know that running a successful business is more than selling and making a profit; long-term success is defined by a brand’s ability to form a lasting connection with its customers. In addition, customers are increasingly looking to humanize the brands they do business with.
While blogs, newsletters, and traditional social media have been reliable tools for connecting with customers in the past, the prevalence and popularity of these tactics mean that brand leaders need to think one step ahead if they want to continue creating unique and personal customer experiences.
Looking for some inspiration for creating meaningful connections online? Here are 5 innovative ways to connect with customers digitally...
http://customerthink.com/5-innovative-ways-to-connect-with-customers-digitally/
The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of monitoring customer experience through digital channels such as websites and mobile apps. Nearly half of these respondents feel that they are doing reasonably well in terms of monitoring customer feedback. Nonetheless, in terms of customer follow-ups and task allocation, there is still quite a bit of room for improvement.
https://mopinion.com/digital-customer-experience-benchmark-2016/
Being mobile centric, offering alternative payment options such as the ability to pay later and enabling one-click repeat purchase are all key to winning over online Christmas shoppers.
So says new research by payments provider Klarna, which harvests the views of more than 2,000 consumers to reveal that shoppers are so stressed out in the extended run up to Christmas that they’re overwhelmed when the day itself arrives.
http://internetretailing.net/2017/12/retailers-must-invest-mobile-payments-ease-pain-christmas-customer-experience/
In the age of the customer, merchants both online and offline are focusing on a common theme: how can I provide the best customer experience? To achieve the desired level of customer experience, one of the methods we turn to is personalisation.
http://www.thedrum.com/opinion/2017/12/05/eight-pillars-power-personalisation/
Starting today, General Motors will let you buy coffee, order take-out food or make dinner reservations with the tap of your car's touchscreen.
The service, called Marketplace, links drivers to popular vendors including Starbucks Corp., Dunkin’ Donuts Inc. and Applebee's. Using your established digital relationship with those brands, along with data collected from your car such as location or time of day, it can offer highly personalized experiences.
https://www.forbes.com/sites/joannmuller/2017/12/05/your-car-knows-how-you-like-your-coffee-and-can-take-your-order-on-the-dashboard/#183cf4cf7b88/
When you log onto a website, do you ever notice the flashing chatbot in the bottom corner of your screen, a box that greets you with a faint ding and a “Hello!” or “Need Help?” With their abilities to engage customers, answer questions, and advertise products, these support chatbots have become commonplace on an increasing number of websites and are transforming the way online customer service works.
https://customerthink.com/improve-your-customer-experience-start-chatting/
Most executives talk about improving the customer experience—even of creating the quintessential customer experience—but too few walk the talk when it comes to developing and implementing strategies, policies, and training initiatives that can truly make a difference. Some exceptional firms are going all-out and competition dictates others will either catch up or fade away. Review these 2018 Customer Experience Trends for what’s fresh, viable, and essential to staying in the game.
http://customerthink.com/2018-customer-experience-trends/
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