We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
I often describe the analogy of the ‘Three Pillars’ of effective digital customer feedback, which include collecting the right feedback online and properly analysing this data. The final stage is the one which brings all that hard work to a useful conclusion – turning insight into action.
Closing the loop is a key concept in customer experience management – essentially you are aiming for a profitable conclusion by ensuring customers and prospects ultimately buy from you and remain happy, loyal customers. Customer feedback is not only valuable for fixing online sales and service processes; it is also an ideal opportunity to convert an interested visitor into a customer.
https://mopinion.com/6-tips-for-effectively-turning-online-customer-experience-insight-into-the-right-actions/
It’s holiday time! What a joyous time of year!
And, then there is the holiday shopping experience… This is how I see it. I get in my car. About a mile from the mall I begin to experience heavier-than-usual traffic. Not just a little heavier, but sometimes it seems like worse than rush hour. Is there an accident? No, there’s a traffic jam at the mall. Once I’m at the mall, I experience the search for the parking spot. Then there’s the crowded stores, the lines to check out, and then the reverse commute to get home.
http://www.customerexperienceupdate.com/?open-article-id=7607731&article-title=how-to-deliver-better-customer-service-during-the-busy-holiday-season&blog-domain=hyken.com&blog-title=shephyken/
Too many businesses put all their efforts towards optimizing their sales funnels and forget about what comes after a customer makes a purchase. The sale is the beginning of your customer relationship, not its culmination. Continuing to build the relationship can turn a customer from a one-time buyer to a true fan and promoter of your business.
https://www.peoplemetrics.com/blog/how-to-turn-customers-into-your-promoters/
A new series of reports released today by Allianz Worldwide Partners USA, a leading global travel insurance provider, outlines best practices for improving customer experience and satisfaction, as well as latest trends in technology and innovation for travel protection. In the increasingly competitive and unpredictable travel market, the company illustrates how these touchpoints can serve as competitive advantages to drive higher sales through customer satisfaction and loyalty.
https://www.broadwayworld.com/bwwgeeks/article/Allianz-Worldwide-Partners-Releases-Reports-on-Customer-Experience-and-Travel-Protection-Technologies-20171208/
As the final frontier in Star Trek, customer experience (CX) remains the ultimate lead to transformation that will propel us into the galaxy.
Corporate leaders expect chief marketing officers to have primary responsibility for growth strategies and revenue generation. CMOs need to find new routes to drive revenue. With various trends and outlined predictions for growth, one common thread is data. Data is now at the heart of customer experience, and companies are embracing advanced technology that helps them use data better.
http://www.marklives.com/2017/12/by-invitation-only-taking-customer-experience-to-the-next-level/
Money talks.
Particularly when it comes to customer experience, money talks.
When it comes to money — the CEO decides. So the priorities of the CEO matters — because what the CEO focuses on grows. And generally there’s a lot of pressure on the CEO from the board to make quarterly dividends. With so much board focus on quarterly profits and growth, it’s hard for the CEO to truly focus on customer experience — which involves long-term investments, or being misunderstood by wall street for long periods of time.
The discussion of customer experience is dependent on a discussion about money — because..
https://www.forbes.com/sites/blakemorgan/2017/12/05/five-trends-shaping-the-future-of-customer-experience-in-2018/#18245dd02d9c/
Temkin Group surveyed 169 companies to learn about how they use customer experience (CX) metrics and then compared their answers with similar studies we’ve conducted annually since 2011. We also had them complete our CX Metrics Program Assessment that evaluates the degree to which these efforts are Consistent, Impactful, Integrated, and Continuous.
Here are some of the highlights...
https://experiencematters.blog/2017/12/06/report-state-cx-metrics-2017/
It is very refreshing and encouraging to see so many organizations with mission statements indicating their focus on the customer and their mission to deliver the best customer experience. Over the past few years, organizations have begun taking it a step further than just stating this customer focus, but have started establishing teams or divisions who are dedicated to the customer and their experience. Today, we hear more and more about firms with a CCO (Chief Customer Officer) or VP of Customer Experience.
http://www.customerexperienceupdate.com/?open-article-id=7604198&article-title=want-to-deliver-the-best-customer-experience--it-takes-more-than-a-metric&blog-domain=maritzcx.com&blog-title=maritzcx/
It’s not easy to be on top of your customer experience game. It’s a well coordinated effort of an entire team that ultimately creates a positive customer experience.
Achieving seamless collaboration and coordination within the team is a goal most organizations struggle to achieve.
While the role of the project managers is certainly crucial, even the most organised project managers are prone to errors and oversight. Shifting a part or all of their responsibility on to technology tools can prove to be very efficient and improve your accuracy.
Given that email is the most commonly used mode of collaboration for teams, let’s see how we can use email to help your teams collaborate better...
https://mopinion.com/5-task-management-tips-to-improve-customer-experience/
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