Microsoft principal founder Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” That statement certainly made a lot of sense when the famous philanthropist and business magnate utter those words in the 90s. However, today, being on the internet is not enough to ensure the survival of your business.
http://customerthink.com/5-critical-components-of-information-technology-that-will-make-or-break-your-business/
There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
https://mopinion.com/best-email-marketing-tools-software-solutions/
Mopinion has been working closely with its legal team to ensure it’s platform and services are in compliance GDPR as well as guarantee that all the necessary legal documentation has been drawn up and in line with the new regulation. This documentation includes a new Data Processing Addendum (to Terms & Conditions) and a GDPR Processor Contract (also referred to as a Data Processing Agreement, or DPA).
https://mopinion.com/data-processing-addendum-processor-contract-template-gdpr/
Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
https://mopinion.com/optimise-ab-testing-online-customer-feedback/
The relationship between retailers and technology is the perfect definition of ‘frenemy’. While high street retailers are struggling to attract a dwindling amount of footfall into their stores – we won’t list again here the recent high street casualties – down to competition from online rivals (sometimes their own), technology conversely could be the savior for physical shops for those retailers able to work out how to use it to stay relevant.
https://diginomica.com/2018/04/20/theres-value-offline-retail-metrics-wrong/
Mobile video is a hot property these days, increasingly considered a critical part of the enterprise content marketing mix. You only have to check your Facebook feed to see the proof as videos populate your feed with entertaining and captivating short clips.
https://mobilebusinessinsights.com/2018/04/the-best-mobile-video-customer-retention-strategies/
Mopinion’s platform has undergone several changes in order to meet the requirements of GDPR. Among these changes is the modification of our visual feedback feature. Visual feedback allows Mopinion users to take an even closer look at how visitors experience their websites and mobile apps. The nature of this feedback, however, also presents some privacy risks (such as feedback screenshots that contain personal data) which must be mitigated completely. Mopinion has carefully and delicately reviewed all aspects of its visual feedback feature and added several powerful data masking options for protecting privacy-sensitive data.
https://mopinion.com/gdpr-data-masking-visual-feedback/
Twelve APIs have been added to the ProgrammableWeb directory in categories including Financial, Billing, and Feedback. Some highlights include the Gfycat API for programmatic access to the animated GIF platform, and the Rev.io API for usage-based billing functions. Here's a rundown of the latest additions.
https://www.programmableweb.com/news/daily-api-roundup-mopinion-cboe-ipstack-gfycat-revio-moon-banking/brief/2018/04/22/
Britain’s manufacturers finished 2017 with the strongest three months of growth since 2014, according to the most recent figures from The Markit/CIPS UK manufacturing PMI barometer, as resurgent Eurozone growth lifted demand for goods 1 » . Reflecting this recent uplift, research commissioned by Interoute, the global cloud and network provider, found that 68 per cent of manufacturing and engineering firms are confident about driving change. This is more than any other industry surveyed and above the European average of 61 per cent.
http://www.itnewsonline.com/realwire/Improving-customer-experience-is-top-digital-transformation-objective-for-half-of-manufacturers/21358/
Exciting things are happening within your company and you want your customers and prospects to know about it! Whether it’s sharing new product updates, announcing new customers or sharing your latest blog posts, newsletters are a great way of keeping a wider audience in the loop with your business’ latest developments. And if done the right way, email newsletters can serve as a critical digital marketing asset. But how do you know if the content, design and overall message you’re sending out in your newsletters is ‘right way’? Well you can’t really know unless you’re using feedback surveys in your email newsletters…
https://mopinion.com/how-to-use-feedback-surveys-in-email-newsletters/
Bookmarks on this page are managed by an admin user. 
