The journey to effective CX implementation can be tough. That’s because great customer experience isn’t about just fixing an issue, but about rethinking it and often creating something completely different. That requires a transformation of how the business approaches CX: its processes, technology, employee mindset, and behavior.
In our experience, companies that have trouble with their CX transformation programs commit the following “seven deadly sins.”
http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/How-to-Avoid-the-7-Deadly-Sins-of-Customer-Experience-Transformation--121446.aspx/
If they want to evolve in the digital era, businesses need to create personalized experiences for customers and adopt a culture that focuses on the intended use of technology.
https://biztechmagazine.com/article/2017/11/why-customer-experience-key-digital-transformation/
We all want to design products, services, and experiences that are relatively simple and intuitive to use. That makes sense: an easier-to-use and onboard product, services is going to have a much stronger user base. A stronger user base translates to revenue. Some have even said the “race for simplicity” in experience design is valued at $86B. You want a piece of that pie.
But how do you know if your product-services and Customer Experience are too complex?
https://customerthink.com/how-do-you-know-if-your-customer-experience-technology-product-or-service-is-too-complex/
Technology, now more than ever, is finding a place in our everyday lives. Retail businesses have taken notice of technology’s value and are using it to improve the customer experience.
https://thebossmagazine.com/retail-experience-technology/
Starting today, General Motors will let you buy coffee, order take-out food or make dinner reservations with the tap of your car's touchscreen.
The service, called Marketplace, links drivers to popular vendors including Starbucks Corp., Dunkin’ Donuts Inc. and Applebee's. Using your established digital relationship with those brands, along with data collected from your car such as location or time of day, it can offer highly personalized experiences.
https://www.forbes.com/sites/joannmuller/2017/12/05/your-car-knows-how-you-like-your-coffee-and-can-take-your-order-on-the-dashboard/#183cf4cf7b88/
Being mobile centric, offering alternative payment options such as the ability to pay later and enabling one-click repeat purchase are all key to winning over online Christmas shoppers.
So says new research by payments provider Klarna, which harvests the views of more than 2,000 consumers to reveal that shoppers are so stressed out in the extended run up to Christmas that they’re overwhelmed when the day itself arrives.
http://internetretailing.net/2017/12/retailers-must-invest-mobile-payments-ease-pain-christmas-customer-experience/
Leading brands know that running a successful business is more than selling and making a profit; long-term success is defined by a brand’s ability to form a lasting connection with its customers. In addition, customers are increasingly looking to humanize the brands they do business with.
While blogs, newsletters, and traditional social media have been reliable tools for connecting with customers in the past, the prevalence and popularity of these tactics mean that brand leaders need to think one step ahead if they want to continue creating unique and personal customer experiences.
Looking for some inspiration for creating meaningful connections online? Here are 5 innovative ways to connect with customers digitally...
http://customerthink.com/5-innovative-ways-to-connect-with-customers-digitally/
There's no nice way to say this - a bricks and mortar shopping trip can often be a stressful experience. Technology has long been touted as the saviour of the user experience in physical retail but there's a long history of false promises, high hopes and missed chances.
You could fill a graveyard with all the technologies that have been proclaimed as “the future of retail”. For example, QR codes were hailed as a way of bringing a richer, more informed experience to the real world, until it became apparent no one knew how to scan them!
https://www.mycustomer.com/experience/engagement/cx-in-retail-whats-hype-whats-hot-whats-not/
It’s not easy to be on top of your customer experience game. It’s a well coordinated effort of an entire team that ultimately creates a positive customer experience.
Achieving seamless collaboration and coordination within the team is a goal most organizations struggle to achieve.
While the role of the project managers is certainly crucial, even the most organised project managers are prone to errors and oversight. Shifting a part or all of their responsibility on to technology tools can prove to be very efficient and improve your accuracy.
Given that email is the most commonly used mode of collaboration for teams, let’s see how we can use email to help your teams collaborate better...
https://mopinion.com/5-task-management-tips-to-improve-customer-experience/
A new series of reports released today by Allianz Worldwide Partners USA, a leading global travel insurance provider, outlines best practices for improving customer experience and satisfaction, as well as latest trends in technology and innovation for travel protection. In the increasingly competitive and unpredictable travel market, the company illustrates how these touchpoints can serve as competitive advantages to drive higher sales through customer satisfaction and loyalty.
https://www.broadwayworld.com/bwwgeeks/article/Allianz-Worldwide-Partners-Releases-Reports-on-Customer-Experience-and-Travel-Protection-Technologies-20171208/
