eringilliam: big-data*

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  1. Across industries, Big Data and Artificial Intelligence (AI) have proven to be powerful tools when it comes to informing companies about their target customers. Gartner predicts that by 2019, more than 50% of organizations will redirect their investments to customer experience innovations.

    As a result, many organizations have built teams to collect and analyze data on every step of the customer journey – taking into account where, why and how customers interact with their channels. By analyzing this data in real time, companies are able to keep up with evolving customer demands.
    Tags: , , , by eringilliam (2019-04-02)
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  2. Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.

    Brands can now track individual customer behavior in real-time. With the availability of big data and analytics, companies are able to tailor-fit customer experiences on personal scale.
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  3. For retailers, big data can be a game-changer. It can help you understand what customers really want, a critical success factor in today’s increasingly tough trading environment. The depth and intimacy of understanding consumers on this scale is new and powerful. Although mass information like this is hard to handle, if harnessed with the right tools and processes, retailers can interact and answer customers in a way that is superior to their competitors.
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  4. IoT (Internet of Things) famously defined as the digitization of people, objects and environment to empower innovation, foster visibility and improves the quality of decision making. In layman terms, IOT refers to connecting multiple devices to expand the reach ability and usability of such devices to interact with high volumes of data.
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  5. We are in the data explosion era, and wrapping your head around all the in’s and out’s of data for smooth customer experience is nothing short of flabbergasting. Data silos are inevitable, and as painful as they can be, the ironic truth is that the customer experience equation requires allowing unique data input sources, processing and storage destinations, and output avenues. Accessibility is the name of the game. Internally and externally, a single version of the truth at the fingertips of authorized people and systems is what we all want and need.
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  6. Why is customer experience such a hot topic and buzz phrase in the travel industry (and others)?

    Answer: because in the age of the experience economy the quality of customer interactions at each stage of the path to purchase builds customer loyalty and advocacy. Both are closely aligned to profits.

    The reality is, big data and technology have enabled brands to understand us better – often better than we understand ourselves (I sometimes joke that Google knows me better than my partner does).
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  7. Technology, now more than ever, is finding a place in our everyday lives. Retail businesses have taken notice of technology’s value and are using it to improve the customer experience.
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  8. With the booming popularity of IoT devices like smartwatches, beacons, connected cars, activity monitors and more, marketers might feel overwhelmed when it comes to tapping into the potential of all that data. In a world in which the volume of data from digital and physical sources is growing exponentially, how can retail marketers understand which sources to collect and leverage, and which to ignore?
    Tags: , , by eringilliam (2017-11-17)
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