Personalisation is a cornerstone of delivering relevant and real-time experiences to customer that count. In our latest Food for Thought series with leading marketers, we asked three brands: What does personalisation mean for your marketing mix and how does it drive better customer experience?
https://www.cmo.com.au/article/631127/how-aussie-brands-bringing-personalisation-into-cx/
Retailers and brands convened in New York City last week to experience the National Retail Federation’s Big Show, and once of the biggest topics on attendees’ minds was technology. From automation to personalization to social marketing, the growing importance of technology in the shopping experience was definitely top-of-mind for retailers and brands, including those in the food and beverage space.
Here’s a look at how four food and beverage brands are incorporating digital tools to improve the customer experience:
https://www.smartbrief.com/original/2018/01/how-food-beverage-brands-are-going-digital-improve-customer-experience/
Here are four examples of brands, from Sephora to the NBA’s Sacramento Kings, that have successfully pivoted to a mobile-first world, implementing strategies that include a range of targeting techniques such as location-based marketing, personalization, push notifications, and even augmented reality and artificial intelligence.
http://www.adweek.com/digital/4-brands-explain-how-their-apps-improve-customer-experience/
It's no secret that in order to succeed in today's competitive industry landscape, brands must do everything possible to prioritize customers at all stages of their journeys to keep them loyal. Strategies must be revised to incorporate new technologies that not only improve the overall experience but also harness data to assess and solve for customer needs and issues across every touchpoint. Premium, personalized interactions have become the new norm, reinforcing that 2018 is all about the customer. To help make this a reality, we've identified eight key themes that should be considered by all brands when transforming into a customer-obsessed organization.
https://www.martechadvisor.com/articles/customer-experience-2/how-to-make-2018-the-year-of-the-customer/
With as many as two-thirds of shoppers conducting research online before purchasing a product, the need has never been greater for retailers to understand the ways in which their customers interact with products across multiple sales channels. Furthermore, the best retailers understand that simply setting up a web shop and calling it a day isn’t enough. In order to give customers the best experience possible, service should be personalized to each customer on every platform to deliver tailored product experiences.
https://www.psfk.com/2018/02/customer-experiences-omnichannel-personalization.html/
The digitalisation of society is progressing and fundamentally changing the behaviours, needs and demands of customers. The increased availability and sharing of data enables companies to improve the way they develop and offer personalised products and services. The expectation is that a variety of technologies is set to spur a fundamental change in the insurance industry. Examples are blockchain, the Internet of Things, robotics and artificial intelligence.
https://www.nn-group.com/Media/Article/Improving-the-customer-experience-through-digital-transformation.htm/
86% of customers are willing to pay more for a better customer experience. Give them what they want. Your customers expect an experience on your site. A great experience; an experience that has been personalized for them. Where do you start when making something like that a reality?
This Exponea e-book will take you through the early stages of improving the customer experience on your site, followed by specific personalization strategies to start using, and a comparison of different product recommendation models so you can pick the best one for your business.
https://www.drapersonline.com/business-operations/industry-insight/industry-insight-building-a-great-ecommerce-customer-experience/7034986.article/
In today’s data-driven world, one of the biggest tools companies have for creating personalized customer experiences is customer data. However, using data effectively involves walking a fine line between being personal and being creepy. Just because companies have data on their customers doesn’t mean they have to use it, and some companies go too far in building data-driven experiences. However, two brands in particular are excelling at finding the balance to turn customer data into relevant customer experiences that are leading to big rewards.
https://www.forbes.com/sites/blakemorgan/2017/12/15/leveraging-customer-data-to-create-relevant-customer-experiences-2-examples/#5c84665561d3/
Mopinion has added a new feature to couple website data, such as customer profiles and other visitor data, with user feedback. This new feature equips Mopinion users with deeper insights into how certain online visitors or customers (based on demographics, interests, location, etc.) experience their website or mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
https://mopinion.com/new-feature-to-append-website-data-to-feedback/
Most retailers are looking for ways to improve the consumer experience with their brand, but few are equipped to apply one of the most obvious and powerful approaches available, which is personalisation,...
https://www.bangkokpost.com/business/news/1408718/retail-shows-power-of-personalisation/
