More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.
https://mopinion.com/combining-customer-profiles-with-user-feedback/
TechTarget defines personalisation as a “means of meeting the customer’s needs more effectively and efficiently, making interactions faster and easier, and consequently, increasing customer satisfaction and the likelihood of repeat visits”. Being able to provide a personalised experience, however, still proves to be a real challenge for many digital marketers. The good news is, there is room for these marketers to grow. Delivering a personalised experience requires a healthy combination of the right data and right technology. So how does digital feedback play into this?
https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/
In today’s digital, hyper-connected world, consumers are savvy and quick to judge. Couple that with increasing competition from industry leaders and new market entrants, and brands today are left with little room for error.
To remain relevant amid today’s myriad complexities, it is critical for brands to build customer loyalty and create unique experiences to set themselves apart from the rest of the pack.
https://www.mediapost.com/publications/article/311631/travel-industry-revelation-taking-customer-experi.html/
Most retailers are looking for ways to improve the consumer experience with their brand, but few are equipped to apply one of the most obvious and powerful approaches available, which is personalisation,...
https://www.bangkokpost.com/business/news/1408718/retail-shows-power-of-personalisation/
Mopinion has added a new feature to couple website data, such as customer profiles and other visitor data, with user feedback. This new feature equips Mopinion users with deeper insights into how certain online visitors or customers (based on demographics, interests, location, etc.) experience their website or mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
https://mopinion.com/new-feature-to-append-website-data-to-feedback/
In today’s data-driven world, one of the biggest tools companies have for creating personalized customer experiences is customer data. However, using data effectively involves walking a fine line between being personal and being creepy. Just because companies have data on their customers doesn’t mean they have to use it, and some companies go too far in building data-driven experiences. However, two brands in particular are excelling at finding the balance to turn customer data into relevant customer experiences that are leading to big rewards.
https://www.forbes.com/sites/blakemorgan/2017/12/15/leveraging-customer-data-to-create-relevant-customer-experiences-2-examples/#5c84665561d3/
86% of customers are willing to pay more for a better customer experience. Give them what they want. Your customers expect an experience on your site. A great experience; an experience that has been personalized for them. Where do you start when making something like that a reality?
This Exponea e-book will take you through the early stages of improving the customer experience on your site, followed by specific personalization strategies to start using, and a comparison of different product recommendation models so you can pick the best one for your business.
https://www.drapersonline.com/business-operations/industry-insight/industry-insight-building-a-great-ecommerce-customer-experience/7034986.article/
The digitalisation of society is progressing and fundamentally changing the behaviours, needs and demands of customers. The increased availability and sharing of data enables companies to improve the way they develop and offer personalised products and services. The expectation is that a variety of technologies is set to spur a fundamental change in the insurance industry. Examples are blockchain, the Internet of Things, robotics and artificial intelligence.
https://www.nn-group.com/Media/Article/Improving-the-customer-experience-through-digital-transformation.htm/
With as many as two-thirds of shoppers conducting research online before purchasing a product, the need has never been greater for retailers to understand the ways in which their customers interact with products across multiple sales channels. Furthermore, the best retailers understand that simply setting up a web shop and calling it a day isn’t enough. In order to give customers the best experience possible, service should be personalized to each customer on every platform to deliver tailored product experiences.
https://www.psfk.com/2018/02/customer-experiences-omnichannel-personalization.html/
It's no secret that in order to succeed in today's competitive industry landscape, brands must do everything possible to prioritize customers at all stages of their journeys to keep them loyal. Strategies must be revised to incorporate new technologies that not only improve the overall experience but also harness data to assess and solve for customer needs and issues across every touchpoint. Premium, personalized interactions have become the new norm, reinforcing that 2018 is all about the customer. To help make this a reality, we've identified eight key themes that should be considered by all brands when transforming into a customer-obsessed organization.
https://www.martechadvisor.com/articles/customer-experience-2/how-to-make-2018-the-year-of-the-customer/
