In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.
https://mopinion.com/10-tools-with-in-app-web-notifications/
We’re very excited to announce that the Mopinion website (previously only in English) is now available in four new languages: French, German, Spanish and Dutch. The addition of these new languages reflects the increasing demand for digital feedback solutions abroad as well as Mopinion’s rapidly growing customer base.
https://mopinion.com/mopinion-launches-website-in-four-new-languages/
Now, more than ever, a customer’s relationship with certain brands is relying on the CX. Marketing professionals are responsible for this relationship between customer and brands, that’s why it’s obviously their job to take care of the CX. There’s a good number of reasons why CX is so important in data-driven marketing, and here are a few of them:
https://customerthink.com/why-customer-experience-is-an-integral-part-of-data-driven-marketing/
We have all heard or read a lot about artificial intelligence. It is a controversial topic with many fearing that it may result in unemployment for humans. However, the big question is, what is artificial intelligence and what does it entail? Artificial intelligence (AI) is in other terms known as machine intelligence. This intelligence is demonstrated by machines which are programmed to perform tasks that humans would otherwise undertake.
https://customerthink.com/the-role-artificial-intelligence-in-improving-customer-experience/
An omnichannel customer experience provides a seamless conversation with your company where the customer feels recognized by your support team no matter when or how the customer reaches out for help. A great omnichannel customer experience is backed by a well-thought-out omnichannel support strategy that reduces pain points and removes inconsistencies in your customer service. It also requires software that allows agents to move from one channel to the next, maintaining the thread of conversation and providing smooth support interactions.
Here are five hurdles an omnichannel solution can help you to overcome.
https://www.business2community.com/brandviews/zendesk/customers-want-omnichannel-customer-experience-02018626/
The research, which involved 3,900 respondents in product, marketing, design and research roles across industries, explored how companies approach customer experience (CX) and conduct CX research.
The top reason for firms conducting customer experience research is “understanding customers and their needs”, according to 63% of respondents, followed by usability testing of websites ( 57%). Fifty-two per cent of respondents say they currently conduct user research on online and offline customer journeys, followed by product usability ( 51%), prototypes ( 48%), apps ( 46%) and competitors ( 42%). Around a third say they use it to test reactions to marketing content ( 31%).
https://www.research-live.com/article/news/cx-research-goes-beyond-usability-finds-study/id/5034842/
We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
Things have changed, big-time. Businesses that have maintained an above-average American Customer Satisfaction Index (ASCI) in their industry for the ten years between 2004 and 2014, have delivered 400% the returns to shareholders as those with average scores (McKinsey, Putting customer experience at the heart of next-generation operating models). In the last decade, through the Great Recession, mastery in customer experience has delivered a CAGR of 15%.
The shock factor is huge here, because it teaches us that customer experience has become the new master. Satisfy your customers, and grow rich. This is radically different than what business schools taught twenty years ago. Customer experience has always been a survey, an afterthought, a checkbox. Now it is your primary profit generator.
https://customerthink.com/customer-experience-is-either-everybodys-business-or-nobodys-business/
Creating the best customer experience possible can be quite difficult to achieve if you never see the face of your customers. This is a challenge that most online businesses face when they attempt to improve the way they handle their leads and customers. There are a lot of factors to consider and, in some situations, “improvements” end up not being well appreciated with customers (at least not at first).
http://www.businesscomputingworld.co.uk/5-ways-to-improve-customer-experience-through-the-use-of-automation/
To script out a seamless experience and build the perfect journey, you realize it is not an easy task to pinpoint and monetize the most critical paths in the customer journey in the digital era. However, an effective customer journey management program, helps you eliminate any disruption in the customer purchase process and uncover the critical success factor.
http://customerthink.com/customer-journey-management-the-key-to-better-customer-engagement/
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