Creating the best customer experience possible can be quite difficult to achieve if you never see the face of your customers. This is a challenge that most online businesses face when they attempt to improve the way they handle their leads and customers. There are a lot of factors to consider and, in some situations, “improvements” end up not being well appreciated with customers (at least not at first).
http://www.businesscomputingworld.co.uk/5-ways-to-improve-customer-experience-through-the-use-of-automation/
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